I Want My Social Media Without Advertising!

We don’t like advertising on our social media platforms. We find it intrusive and not user-friendly. Here are eight suggestions for how social media platforms can drive revenues. Dare I say social media advertising?

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Why We Like Advertising

Roughly two out of five U.S. adults dislike advertising in general according to recent Experian Simmons research. Yet despite what they say, customers find some forms of advertising a positive experience. Here are sixteen ways consumers like advertising.  (Data chart included)

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How Groupon Works

Groupon has attracted a lot of attention of late due to the large sums of money that companies are willing to pay. At its core, Groupon has combined email and direct marketing techniques to create offer that customers can’t turn down. Here are seven tips to enhance your etailing to leverage the strength of Groupon.

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Groupon’s Costs: Can You Afford a Free Lunch?

Until earlier this week, Groupon’s meteoric business growth hasn’t been tarnished with naysayers. Poises Cafe owner Jesse Burke exposed the negative side of a Groupon offer in her Facebook post that quickly garnered online attention. This article examines the assumptions and requirements of a Groupon offer based on Burke’s experience to highlight how to think about your business, especially small ones. Please read on …

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5 Ways Groupon (and Similar Suppliers) Can Make You Money

Groupon‘s daily deals targeted by city and delivered by  email have received a lot of attention lately. To help marketers determine if this form of promotion is useful, here are 5 factors examine. Please read on …

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