Gowalla

Location Based Services (LBS): Who’s Checking In Now? [Chart]

Posted on May 13, 2011 by Heidi Cohen in Market Research Insights, Mobile, Social Media |

Location based services are breaking through. One out five smartphone owners or 12.7 million users checked in with a smartphone to a location-based service (LBS) in March 2011. What does this mean for your marketing? Data included.

Tags: Facebook Locations, Foursquare, Gowalla, LBS, Location-based services, Mobile marketing, smartphone