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3 Reasons You Need Sustainable Content Marketing

Posted on August 29, 2019 by Heidi Cohen in Content Marketing |

This sustainable content marketing definition, how-to & marketing tips keeps your content evergreen & competitive post-seismic content marketing shift.

Tags: AI, Bing, Edelman Trust Barometer, google+, Sustainability, Trust, Voice Marketing

Break the Wheel – Author Interview

Posted on October 6, 2018 by Heidi Cohen in Career, Marketing | Leave a comment

With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.

Tags: best practice, google+

Content Marketing Optimization: The Ultimate Guide

Posted on January 25, 2018 by Heidi Cohen in Content Marketing | 2 Comments

Did you know content marketing optimization is more than just search? It’s appealing to your 5 key audiences. The ultimate content marketing optimization guide not only defines but also shows you how to optimize your content marketing. Includes 50+ tactics.

Tags: Aaron Orendorff, Andy Crestodina, BuzzSumo, Content Marketing Optimization, Content Optimization, Content Shock, Gartner, google+, Influencers, Lee Odden, Lisa Dougherty, Mike Allton, Social Media

Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Posted on January 17, 2018 by Heidi Cohen in Media, Social Media | 12 Comments

Worried about how Facebook changes effect your marketing? Then diversify your digital media channels to reduce risk and maximize results. Includes digital media channel analysis and actionable tips.

Tags: Amazon, Andy Crestodina, Facebook, Gini Dietrich, google+, Henneke, Influencers, Jon Loomer, Michele LInn, Mike Stelzner, owned media, Peg Fitzpatrick, problogger, Search

2016 Social Media Marketing Platforms: 5 Key Trends

Posted on June 7, 2016 by Heidi Cohen in Market Research Insights | 8 Comments

Which 2016 Social Media Marketing Platforms should you use? Research analyzed to guide your marketing. Includes top 5 trends of 2016 (with charts).

Tags: Chart, Facebook, google+, Instagram, LinkedIn, Pinterest, Social Media Examiner, Twitter, UMass Dartmouth, YouTube

2015 Fortune 500 Social Media Use [Research]

Posted on October 28, 2015 by Heidi Cohen in Market Research Insights, Social Media | 1 Comment

Research to help your social media marketing. 2015 Fortune 500 Social Media Use by UMass Dartmouth with charts and examples to aid all size companies.

Tags: Chart, Facebook, Foursquare, google+, Instagram, LinkedIn, Pinterest, Twitter, UMass Dartmouth, YouTube

Social Media For B2B Content Marketing Distribution

Posted on October 12, 2015 by Heidi Cohen in Content Marketing, Social Media |

Want to enhance your B2B content reach? 10 tactics for social media for B2B content marketing distribution based on research. Includes data and charts.