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Marketing: The 4 Moments of Truth [Chart]

Posted on September 8, 2022 by Heidi Cohen in Marketing, Social Media | 4 Comments

Do you understand marketing’s 4 moments of truth? They’re important to providing your customers with content marketing to support their purchase process.

Tags: First Moment of Truth, google+, P&G, Pete Blackshaw, Second Moment of Truth, Third Moment of Truth, Zero Moment of Truth, ZMOT

Seismic Shift Marketing: What You Need To Do Now

Posted on June 1, 2022 by Heidi Cohen in Marketing |

Want to know what the Seismic Shift Marketing is and why and how it will impact your business? Get the Seismic Marketing Shift definition, data and tips to succeed.

Tags: Amazon, BuzzSumo, Facebook, google+, GroupM, Hubspot, PwC, SpackToro

Best Audio Content Guide: What You Need To Know

Posted on February 16, 2020 by Heidi Cohen in Content Marketing, Voice Marketing | 1 Comment

Offer audio content marketing? This definition includes audio content formats, content marketing types plus statistics & charts to help your business case.

Tags: Activate, AM/FM Radio, Amazon, Apple, Audio content, consistent content, Edison Research, google+, Jonah Berger, Mary Meeker, NPR, smartphones, Social Media Examiner, Spotify, Tom Webster, Voice-enabled devices

Break the Wheel – Author Interview

Posted on October 6, 2018 by Heidi Cohen in Career, Marketing | Leave a comment

With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.

Tags: best practice, google+

Content Marketing Optimization: The Ultimate Guide

Posted on January 25, 2018 by Heidi Cohen in Content Marketing | 2 Comments

Did you know content marketing optimization is more than just search? It’s appealing to your 5 key audiences. The ultimate content marketing optimization guide not only defines but also shows you how to optimize your content marketing. Includes 50+ tactics.

Tags: Aaron Orendorff, Andy Crestodina, BuzzSumo, Content Marketing Optimization, Content Optimization, Content Shock, Gartner, google+, Influencers, Lee Odden, Lisa Dougherty, Mike Allton, Social Media

Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Posted on January 17, 2018 by Heidi Cohen in Media, Social Media | 12 Comments

Worried about how Facebook changes effect your marketing? Then diversify your digital media channels to reduce risk and maximize results. Includes digital media channel analysis and actionable tips.