Gini Dietrich

How To Respect Your Customers On Social Media: 12 Tips You Need Now

Posted on November 11, 2020 by Heidi Cohen in Social Media | Leave a comment

Do you respect your customers on social media? Use examples from veterans who served in the military. Add these 12 tips to your social media.

Tags: Drew McLellan, edelman, Gini Dietrich, Joe Pulizzi, Rally For Restaurants, Social media marketing, TD Foundation, Toast, Tom Deierlien, Trust, Veteran's day

31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results

Posted on October 29, 2020 by Heidi Cohen in Content Marketing, Social Media | Leave a comment

Want to improve holiday marketing? 31 Halloween social media marketing tips with examples.

Tags: Ambition, Amy Porterfield, Andy Crestodina, Audience, Blue Orange Games, Facebook, Gail Matthews, Gini Dietrich, Halloween, Madalyn Sklar, Melonie Dodaro, Microsoft, Nadya Khoja, NYPL, Ryan Holiday, Social media marketing tips, SparkToro, Trust

2020 Blogging Research: What You Can Do To Improve Your Results

Posted on October 8, 2020 by Heidi Cohen in Blogging, Content Marketing |

Does blogging still work for marketers? Based on 2020 blogging research, this data, charts, analysis and tips will show how to improve business results.

Tags: Ahava Leibtag, Andy Crestodina, Ann Handley, Brian Dean, Brooke Sellas, content distribution, Gini Dietrich, Mark Schaefer, Mike Allton, Orbit Media

Storytelling and Content Marketing: What Lin Manuel Miranda’s Hamilton Can Teach You That Will Keep Your Marketing Going And Increase Sales

Posted on July 12, 2020 by Heidi Cohen in Content Marketing |

Want to improve your results? Combine Storytelling and Content Marketing and use these 3 lessons that Hamilton can teach you.

Tags: Dan and Chip Heath, Gini Dietrich, Hamilton, Hero's Journey, IKEA, Journalists, Lin-Manuel Miranda, PESO model, Science of Storytelling, Story, Storytelling, The Muppets, Trevor Noah, YouTube

Marketing Career Advice: Women Tell You How To Triumph

Posted on May 14, 2020 by Heidi Cohen in Career, Marketing |

Marketing career advice women need but don’t ask for. 30+ women in marketing give job, salary, compensation and more insights. With research and charts.

Tags: Anne Holland, Ashley Zeckman, Beth Temple, BJ Sung, Camila Naranjo, Carmen Hill, Cindy Valladares, Colette Des Georges, Dayna Rothman, Deb Olsen, Diane Osgood, Erika Heald, Gini Dietrich, Ivana Taylor, Jenny Brennan, Jess Tyson, Job, Julia McCoy, Kathryn Kmiotek, Keri Engel, Kristen Hicks, Leslie Carruthers, Lisa Marcyes, Magdalena Urbaniak, Mandy McEwen, Marketing Career Advice, Marketing Salary, Michelle Garrett, Negotiations, Olga Bedrina, Pam Didner, Pamela Wilson, Salary, Sandie Young, Sharon Hurley Hall, SUsan Moeller, Wendy Marx, Women, Women in Marketing, Zontee Hou

Social Media Lessons From Mom: How To Improve Your Marketing

Posted on May 10, 2020 by Heidi Cohen in Social Media | 3 Comments

Is social media as part of your marketing strategy? If so, these 5 social media lessons from mom will guide you with examples.

Tags: AgoraPulse, Amy Landino, Ann Handley, Facebook, Gini Dietrich, Instagram, Jay Baer, Lessons From Mom, LinkedIn, Marcus Sheridan, Mother's Day, Ryan Heffington, Social Media lessons, Video, YouTube

PR Crisis Management Planning: How To Get What You Need To Know About COVID-19 To Survive

Posted on March 13, 2020 by Heidi Cohen in PR | 11 Comments

Is your business prepared for the unexpected that hurt your brand and/or financials? Then use this PR Crisis Management Planning roadmap and checklist.