Gini Dietrich

Storytelling and Content Marketing: What Lin Manuel Miranda’s Hamilton Can Teach You That Will Keep Your Marketing Going And Increase Sales

Posted on July 12, 2020 by Heidi Cohen in Content Marketing | Leave a comment

Want to improve your results? Combine Storytelling and Content Marketing and use these 3 lessons that Hamilton can teach you.

Tags: Dan and Chip Heath, Gini Dietrich, Hamilton, Hero's Journey, IKEA, Journalists, Lin-Manuel Miranda, PESO model, Science of Storytelling, Story, Storytelling, The Muppets, Trevor Noah, YouTube

Marketing Career Advice: Women Tell You How To Triumph

Posted on May 14, 2020 by Heidi Cohen in Career, Marketing | Leave a comment

Marketing career advice women need but don’t ask for. 30+ women in marketing give job, salary, compensation and more insights. With research and charts.

Tags: Anne Holland, Ashley Zeckman, Beth Temple, BJ Sung, Camila Naranjo, Carmen Hill, Cindy Valladares, Colette Des Georges, Dayna Rothman, Deb Olsen, Diane Osgood, Erika Heald, Gini Dietrich, Ivana Taylor, Jenny Brennan, Jess Tyson, Job, Julia McCoy, Kathryn Kmiotek, Keri Engel, Kristen Hicks, Leslie Carruthers, Lisa Marcyes, Magdalena Urbaniak, Mandy McEwen, Marketing Career Advice, Marketing Salary, Michelle Garrett, Negotiations, Olga Bedrina, Pam Didner, Pamela Wilson, Salary, Sandie Young, Sharon Hurley Hall, SUsan Moeller, Wendy Marx, Women, Women in Marketing, Zontee Hou

Social Media Lessons From Mom: How To Improve Your Marketing

Posted on May 10, 2020 by Heidi Cohen in Social Media | 3 Comments

Is social media as part of your marketing strategy? If so, these 5 social media lessons from mom will guide you with examples.

Tags: AgoraPulse, Amy Landino, Ann Handley, Facebook, Gini Dietrich, Instagram, Jay Baer, Lessons From Mom, LinkedIn, Marcus Sheridan, Mother's Day, Ryan Heffington, Social Media lessons, Video, YouTube

PR Crisis Management Planning: How To Get What You Need To Know About COVID-19 To Survive

Posted on March 13, 2020 by Heidi Cohen in PR | 11 Comments

Is your business prepared for the unexpected that hurt your brand and/or financials? Then use this PR Crisis Management Planning roadmap and checklist.

Tags: Checklist, Coronavirus, COVID-19, Crisis management, Deb Weinstein, George Stenitzer, Gini Dietrich, Michelle Garrett, Nancy Tamosaitis-Thompson, pr crisis, Scott Monty, Susan C. Moeller

Blogging Media: How To Make Your Marketing Succeed [Research]

Posted on November 14, 2019 by Heidi Cohen in Blogging, Content Marketing |

Want your blogging media to yield best-in-class results? Then check this blogging research analysis with additional data, examples and tips.

Tags: Andy Crestodina, Ann Handley, Chris Penn, Eric Enge, Gini Dietrich, Jay Baer, Joe Pulizzi, Lee Odden, Lisa Dougherty, Marcus Sheridan, Mark Schaefer, Megan Leap, Mike Allton, Northwestern University, Orbit Media, Rand Fishkin

Ignore Blogging Blarney: How To Get Awesome Blog Results

Posted on March 17, 2019 by Heidi Cohen in Blogging, Content Marketing | 5 Comments

Want awesome blog results despite content saturation? But you keep finding blogging blarney? We smash 17 pieces of blogging blarney and replace them with solid marketing tactics for success.

Tags: About page, Andy Crestodina, blog brand, Bruce Clay, Gini Dietrich, Henneke, Jakob Nielsen, John Lee Dumas, Kerry O'Shea Gorgone, Lee Odden, Peg Fitzpatrick, Rand Fishkin

Annual Content Planning: How To Fill Your Calendar Like A Pro

Posted on January 17, 2019 by Heidi Cohen in Content Marketing | 2 Comments

Annual content planning is not just about filling your content marketing editorial calendar. Done well, annual content planning enables you to laser-focus on the content your organization needs to build your addressable audience and ultimately to purchase from you. Includes tips and examples.

Tags: Content Planning, Gini Dietrich, Lee Odden, LinkedIn, Oli Gardner, Top Rank Marketing