Gini Dietrich

Marketing Career Advice: Women Tell You How To Triumph

Posted on March 21, 2022 by Heidi Cohen in Career, Marketing |

Marketing career advice women need but don’t ask for. 30+ women in marketing give job, salary and more insights. With research and charts.

Tags: Anne Holland, Ashley Zeckman, Beth Temple, BJ Sung, Camila Naranjo, Carmen Hill, Cindy Valladares, Colette Des Georges, Dayna Rothman, Deb Olsen, Diane Osgood, Erika Heald, Gini Dietrich, Ivana Taylor, Jenny Brennan, Jess Tyson, Job, Julia McCoy, Kathryn Kmiotek, Keri Engel, Kristen Hicks, Leslie Carruthers, Lisa Marcyes, Magdalena Urbaniak, Mandy McEwen, Marketing Career Advice, Marketing Salary, Michelle Garrett, Negotiations, Olga Bedrina, Pam Didner, Pamela Wilson, Salary, Sandie Young, Sharon Hurley Hall, SUsan Moeller, Wendy Marx, Women, Women in Marketing, Zontee Hou

Ignore Blogging Blarney: How To Get Awesome Blog Results

Posted on March 16, 2022 by Heidi Cohen in Blogging, Content Marketing | 5 Comments

Want awesome blog results despite content saturation? But you keep finding blogging blarney? We smash 17 pieces of blogging blarney and replace them with solid marketing tactics for success.

Tags: About page, Andy Crestodina, blog brand, Bruce Clay, Gini Dietrich, Henneke, Jakob Nielsen, John Lee Dumas, Kerry O'Shea Gorgone, Lee Odden, Peg Fitzpatrick, Rand Fishkin

Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Posted on November 15, 2021 by Heidi Cohen in Content Marketing | 1 Comment

Do you recycle content marketing as part of your on-going content marketing strategy and processes? Here are 100+ ways to reuse, repurpose and repromote your existing content marketing to improve content lifetime value and effectiveness. Includes examples.

Tags: Andy Crestodina, Brian Dean, Content curation, Earth day, Gini Dietrich, Kraft Foods, Marcus Sheridan, Michael Brenner

31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results

Posted on October 25, 2021 by Heidi Cohen in Content Marketing, Social Media |

Want to improve holiday marketing? 31 Halloween social media marketing tips with examples.

Tags: Ambition, Amy Porterfield, Andy Crestodina, Audience, Blue Orange Games, Facebook, Gail Matthews, Gini Dietrich, Halloween, Madalyn Sklar, Melonie Dodaro, Microsoft, Nadya Khoja, NYPL, Ryan Holiday, Social media marketing tips, SparkToro, Trust

Blogging Research 2021: What You Need To Know To Drive Measurable Results

Posted on October 18, 2021 by Heidi Cohen in Blogging, Content Marketing |

Does your blog drive measurable results consistently? Blogging Research 2021 gives you the inside scoop with charts, quotes and tips to succeed.

Tags: Andy Crestodina, Ann Handley, Brian Dean, Content Marketing Institute, Gini Dietrich, Joe Pulizzi, Mark Schaefer, PESO model, Social Media Examiner

How Book Marketing Can Actually Improve Your Content Marketing Results

Posted on September 20, 2021 by Heidi Cohen in Content Marketing |

Dog With Glasses Reading Book- Book Marketing

Want to expand your content marketing? Then add book marketing to increase your audience and sales. Includes case studies, examples and tips.

Tags: Active Campaign, Amazon, Andy Crestodina, David Meerman Scott, edelman, Gini Dietrich, Jason Miller, Joe Pulizzi, John Lee Dumas, Mark Schaefer, newsjacking, PESO model, Ravelry, Stephen West

Influencer Marketing Relations: How To Improve Your Results

Posted on September 6, 2021 by Heidi Cohen in Influencer Marketing, Marketing | 8 Comments

Want to know about the why, who & what of influencer relations marketing? Get the data and tactics you need to create or improve your influencer marketing.

Tags: Andy Crestodina, Edelman Trust Barometer, eMarketer, GE Reports, Gini Dietrich, Influencer Relations, Jonah Berger, Lee Odden, Matt Cutts, Michael Brenner, State of Influencer Marketing, Statista

How To Create a Content Series Even If You Have Writer’s Block

Posted on June 28, 2021 by Heidi Cohen in Content Marketing, Writing |

The ultimate guide to creating a content series including definitions, how-to’s and 5 key steps. Even better it helps you overcome writer’s block!

Tags: Darren Rowse, Gini Dietrich, Oli Gardner, Roger Parker