Gini Dietrich

Marketing Career Advice: Women Tell You How To Triumph

Posted on March 21, 2019 by Heidi Cohen in Career, Marketing |

Considering a job in marketing? Get marketing career advice from 20+ women. Includes charts.

Tags: Ashley Zeckman, Carmen Hill, Dayna Rothman, Deb Olsen, Gini Dietrich, Ivana Taylor, Jenny Brennan, Julia McCoy, Kristen Hicks, Leslie Carruthers, Lisa Marcyes, Magdalena Urbaniak, Marketing Salary, Michelle Garrett, Olga Bedrina, Pam Didner, Pamela Wilson, Sharon Hurley Hall, SUsan Moeller, Women in Marketing, Zontee Hou

Ignore Blogging Blarney: How To Get Awesome Blog Results

Posted on March 17, 2019 by Heidi Cohen in Blogging, Content Marketing | 5 Comments

Want awesome blog results despite content saturation? But you keep finding blogging blarney? We smash 17 pieces of blogging blarney and replace them with solid marketing tactics for success.

Tags: About page, Andy Crestodina, blog brand, Bruce Clay, Gini Dietrich, Henneke, Jakob Nielsen, John Lee Dumas, Kerry O'Shea Gorgone, Lee Odden, Peg Fitzpatrick, Rand Fishkin

Women In Marketing: How To Beat Career Challenges For The Money

Posted on March 8, 2019 by Heidi Cohen in Career, Marketing |

Do women in marketing still face career challenges? Listen to what 20 female marketers have to say. Includes charts.

Annual Content Planning: How To Fill Your Calendar Like A Pro

Posted on January 17, 2019 by Heidi Cohen in Content Marketing | 2 Comments

Annual content planning is not just about filling your content marketing editorial calendar. Done well, annual content planning enables you to laser-focus on the content your organization needs to build your addressable audience and ultimately to purchase from you. Includes tips and examples.

Tags: Content Planning, Gini Dietrich, Lee Odden, LinkedIn, Oli Gardner, Top Rank Marketing

2018 Blogging Research: How Does Your Blog Compare To The Best

Posted on November 14, 2018 by Heidi Cohen in Blogging, Market Research Insights |

Examine this analysis of 2018 Blogging Research to improve your blog and related content marketing. Includes charts, examples and tips.

Tags: Andy Crestodina, Brian Dean, Buffer, Content Marketing Institute, Gini Dietrich, Hubspot, Larry Kim, Mark Schaefer, Michael Brenner, Mike Stelzner, Orbit Media Blogging Survey, Rand Fishkin, Social Media Examiner

31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results Now

Posted on October 31, 2018 by Heidi Cohen in Social Media |

Want measurable results that improve your business? Then use these 31 Halloween social media marketing tips.

Tags: Amy Porterfield, Andy Crestodina, Gail Matthews, Gini Dietrich, Halloween, Madalyn Sklar, Melonie Dodaro, Nadya Khoja, Quora, Ryan Holiday, Social media marketing, SparkToro

Dad’s Social Media Lessons That Will Improve Your Results

Posted on June 17, 2018 by Heidi Cohen in Social Media |

Want to improve your social media results? Since father knows best, use dad’s social media lessons with explanations and tips to apply to your social media efforts.

Tags: Aaron Orendorff, Allen Gannett, Andy Crestodina, content distribution, Content Marketing Institute, Gini Dietrich, Influencer Marketing, Nadya Khoja, Peter Shankman, Steve Dotto, SUsan Moeller

Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Posted on April 20, 2018 by Heidi Cohen in Content Marketing | 1 Comment

Do you recycle content marketing as part of your on-going content marketing strategy and processes? Here are 100+ ways to reuse, repurpose and repromote your existing content marketing to improve content lifetime value and effectiveness. Includes examples.