Do you understand Gen Z and what this new buying group means for your marketing? This article contains the information, charts and tips you need to succeed.
At the core of Facebook’s target audience, Gen Z, tweens and teens born after 1995, are mobile mavericks who use social media to connect and communicate with each other. While overall social media usage is declining slightly in the US, this behavior is more acute among Facebook participants especially teens. Source: Heidi Cohen’s Actionable Marketing Blog