Gen Z

Is Facebook Still Cool (and Why Should Marketers Care)

Posted on April 18, 2013 by Heidi Cohen in Social Media | 2 Comments

At the core of Facebook’s target audience, Gen Z, tweens and teens born after 1995, are mobile mavericks who use social media to connect and communicate with each other. While overall social media usage is declining slightly in the US, this behavior is more acute among Facebook participants especially teens. Source: Heidi Cohen’s Actionable Marketing Blog

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Gen Z Are Mobile Mavericks (What You Need to Know)

Posted on December 7, 2012 by Heidi Cohen in Market Research Insights, Mobile |

Born after 1995, Gen Z are true mobile mavericks. Growing up in an untethered world of smartphones, tablets and wifi, this generation’s perspective is both multi-cultural and global. This distinguishes them from prior generations. Therefore, marketers need to understand Gen Z to craft effective messaging and content tailored to their view of the world. Here are nine insights every marketer needs based on JWT Intelligence’s Gen Z: Digital in their DNA (April 2012) Source: Heidi Cohen’s Actionable Marketing Blog

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