Fortune 500

Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research]

Posted on November 7, 2017 by Heidi Cohen in Market Research Insights, Social Media |
Fortune 500 Business Social Media Use

Understand Fortune 500 business social media use with in-depth analysis of UMass Dartmouth research. Includes charts and 20+ social media tips to succeed.

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8 Instagram Tips to Maximize Brand & Social Media Results

Posted on October 1, 2013 by Heidi Cohen in Social Media | 8 Comments

Added Instagram to your social media mix yet? If not, here are 8 Instagram tips to maximize branding and social media impact based on TrackMaven’s research.

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The Social Media Opportunity 2/3 of Fortune 500 CEOs Miss

Posted on August 12, 2013 by Heidi Cohen in Social Media | 1 Comment

Is your CEO in tune with how your audience communicates and engages with your firm and brand on social media? If he’s like over 2/3 of Fortune 500 CEOs, chances are the answer is no based on recent research by Domo/CEO.com. Here are 3 social media challenges and 7 actionable social media tips. Charts and facts included.

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Social Media Marketing Fortune 500 Style

Posted on July 15, 2013 by Heidi Cohen in Social Media | 2 Comments

Social media marketing use by Fortune 500 continues to increase and diversify. Here are seven findings based on research by the University of Massachusetts/Dartmouth and seven actionable social media marketing tips. Charts included. Source: Heidi Cohen’s Actionable Marketing Blog

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Fortune 500 CEOs Don’t Get Social Media! [Research]

Posted on July 17, 2012 by Heidi Cohen in Social Media | 8 Comments
CEOs -- don't get social media

70% of the Fortune 500 CEOs have no presence on social networks according to The 2012 Fortune 500 Social CEO Index compiled by CEO.com and Domo.

These CEOs myopically miss the connection between their lack of social media activity and their standing with customers, employees and the general pubic. Social CEOs by the numbers. Source: Heidi Cohen’s Actionable Marketing Blog.

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