Forrester Research

Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Posted on March 14, 2019 by Heidi Cohen in Marketing |

To succeed enter marketing circle of trust. Includes trust definitions, research, data and tips to increase customer trust and support social good.

Tags: Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, SurveyMonkey

How 2017 Marketing Can Drive More Profitable Sales [Research]

Posted on May 24, 2017 by Heidi Cohen in Market Research Insights, Marketing | 4 Comments

Want to increase your sales? Who doesn’t? This 2017 marketing research (Hubspot) and analysis provides insights to get your marketing plans on track.

Tags: Demand Gen Report, Digital Marketing, Drift, Forrester Research, Gartner, Gini Dietrich, Hubspot, Inbound Marketing, Influencer Marketing, PESO model, Rand Fishkin

2016 Mobile Marketing Trends Every Marketer Needs

Posted on January 11, 2016 by Heidi Cohen in Market Research Insights, Mobile | 2 Comments

Want to know the 2016 mobile marketing trends every marketer needs? This article has the research, charts and tips you need to succeed.

Tags: Chart, eMarketer, Facebook Research, Forrester Research, Global Web Index, Google Research, mcommerce, mobile commerce, mobile search

2010’s Top 10 Online Marketing Highlights [Data Included]

Posted on December 31, 2010 by Heidi Cohen in E-commerce, Email Marketing, Market Research Insights, Social Media | 2 Comments

2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.