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Influencers: How They Improve Your Marketing Results

Posted on July 23, 2020 by Heidi Cohen in Influencer Marketing | 1 Comment
Influencers

Is adding influencers to your marketing mix right for your brand? These definitions, data, and steps help you to get results from influencer marketing.

Tags: 100 Fans, Fans, Influencer, Influencer Marketing, Influencer Relations, Jonah Berger, Kevin Kelly, Malcolm Gladwell
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Do You Know Your Marketing ABCs?

Posted on August 30, 2011 by Heidi Cohen in Marketing, Marketing Resources | 4 Comments

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

Tags: Advertising, Branding, Communications, Community, Competitor, customer, design, Direct Marketing, e-commerce, Email, Fans, Free, gamification, Goals, green, guarantees, hoidays, incentives, influence, jingle, junk mail, know your customer, lifetime value, loyalty, marketing plans, marketishare, Media, Mobile marketing, Niche, Place, positing, Price, Product, Promotion, qr code, qualtiy, referral, Research, rewards, Rwesources, Social Media, target market, testing, Trust, unique selling proposition., USP, Value, Video, viral marketing, Website, word of mouth marketing, X-factor, youth marketing, zero based marketing
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