AMG Author Interview – Mark Schaefer, Belonging To The Brand: Why Community Is The Last Great Marketing Strategy
Did you know that community is the new marketing? AMG author interview with Mark Schaefer of Belonging To The Brand.
Tags: Audience, Belonging to the Brand, Boss Mom, Brand, Community, edelman, Fan, Mark Schaefer, McKinsey, small business, Trust
Fan Community The Grateful Dead Teach You How To Improve
Is a fan community part of your marketing strategy? As marketing results decline and people feel lonely, tap into the power of your diehard fans.