Experian Marketing Services

Mobile Marketing: Can You Reach Me Now?

Mobile devices are an integral part of our lives. As a marketer, this means that your content, engagement and communications with prospects, customers and the public must be able to be delivered on the consumer’s device of choice and enable the owner to act on your message at their convenience, not yours. Here are six mobile marketing charts explained.

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Social Media: Where We Spend Our Time

If you’re looking for your customers, you’ll find them on social media because that’s where they spend the largest portion of their time online.

As daunting as the challenges of effective social media marketing can be with the multitude of different platforms, many-to-many communication, and general aversion to promotional-speak, marketers must be there to catch prospects by fitting into their lifestyle. Source: Heidi Cohen’s Actionable Marketing Blog

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