Posted on July 24, 2012 by Heidi Cohen in Social Media |
Is Your Business Pinworthy? [Research and Examples] Want to make your business pinworthy? Then take some tips from the proven tactics used by these top Pinterest retailers, based on research by Pinsights in 2Q2012. To help you, here are seven major Pinterest findings and the related actionable marketing tactic. They are based on the analysis of 22 official retailer brand Pinterest accounts. These ecommerce-enabled sites were selected because they had at least 10,000 account followers, had made their first account pin on Pinterest at least 60 days ago, and had made at least 100 pins in the last 60 days.
Posted on April 23, 2012 by Heidi Cohen in Social Media |
Social media sells? Many marketers focus their social media efforts on building brand and attracting new prospects since they can’t figure out how to make the connection to sales. The bottom line is that social media can drive sales for your product. Not sure how to use social media to drive sales? Here are fifteen social media tactics with examples you can adapt for your business.
Social media continues to change our shopping experiences, both online and offline, supporting purchasing at every step of the process. Some have dubbed this social commerce. Let’s start by looking at seven examples of how social media is adding content, engagement and interaction. Based on these examples, here are five salient attributes as to how social media is dragging e-commerce into the future.
Etsy has been slow to respond to its real-time PR and communications firestorm about derogatory greeting cards for sale on its site. Belatedly, Adam Freed, Etsy’s Chief Operating Officer announced on the company’s blog that Etsy has changed its policy regarding products that promote hatred and demean people.