Social Media Does Not Drive ROI [Research]

On social media, engagement by itself isn’t sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it’s not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts. Source: Heidi Cohen’s Actionable Marketing Blog

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How to Get Lurkers to Engage

While most people don’t want take an action for a wide range of reasons, marketers want lurkers to engage whether it’s with their website, content marketing or social media initiatives. (Here are 21 reasons people lurk.) Here are three lurker corollaries to help you consider how lure lurkers to action and five ways to get lurkers to engage.

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