eMarketer

Influencer Marketing Relations: How To Improve Your Results

Want to know about the why, who & what of influencer relations marketing? Get the data and tactics you need to create or improve your influencer marketing.

Tags: Andy Crestodina, Edelman Trust Barometer, eMarketer, GE Reports, Gini Dietrich, Influencer Relations, Jonah Berger, Lee Odden, Matt Cutts, Michael Brenner, State of Influencer Marketing, Statista

Podcast Movement 2021: 10 Lessons To Extend Your Audio Marketing Reach

Posted on August 9, 2021 by Heidi Cohen in Content Marketing, Voice | Leave a comment

Want to improve your voice and audio marketing reach? Then add these 10 audio marketing lessons to your business plans. Includes checklist.

Tags: Chart, eMarketer, Jack Daniels, Joe Pulizzi, Kate Erickson, marketing persona, podcast, Podcast Movement, Rob Walsh, Tom Webster

Voice Marketing: The How To Guide You Need To Be Competitive

Posted on May 3, 2021 by Heidi Cohen in Marketing, Voice |

Adding voice marketing to your mix? This Voice Marketing How To Guide gives you 10 tactics to get your business started with data and examples.

Tags: Alexa Skills, BIO Audience Approach, Bradley Metrock, Chompers, Christopher S. Penn, Clifford Nass, eMarketer, Geoffrey Moore, Gimlet Media, Google Actions, Jen Lehner, McKinsey, Peter Drucker, Project Voice, Technology Adoption Life Cycle Curve, Wally Brill

Voice Marketing ABC: How To Achieve Business Success

Posted on February 15, 2021 by Heidi Cohen in Marketing, Voice |

Have you applied the Voice Marketing ABC to your strategy yet? Get the inside scoop on voice-first to get up to speed with tactics and examples.

Tags: April Dunford, Audience, Branding, Bret Kinsella, context, Edelman Trust Barometer, eMarketer, marketing persona, Micro-moments, Positioning, Rand Corp, Voice Marketing, Voicebot.ai, Wally Brill

How To Make A Successful Business Case For Marketing AI

Posted on May 31, 2019 by Heidi Cohen in Marketing, Marketing AI |

Need to make Marketing AI Business Case? Follow these 5 steps for the proof your c-suite needs to invest in artificial intelligence. With charts.

Tags: AI, Artificial Intelligence, Drift, eMarketer, Statista

Audience Media Consumption Data: How To Improve Your Marketing

Posted on February 11, 2019 by Heidi Cohen in Market Research Insights, Media |

Need to know how your customers use media and content? Use this audience media consumption data complete with charts, media statistics, analysis & marketing tips.

Tags: Activate Research, audio, eMarketer, GlobalWebIndex, Nielsen, Salesforce, smartphone, Statista, Tablet, Video, Zenith Media

Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research]

Posted on June 21, 2018 by Heidi Cohen in Content Marketing, Mobile |

Want to boost your mobile content marketing? Tap the power of 3 emerging television viewing habits. Use research data to guide your mobile content usage.