eMarketer

How To Make A Successful Business Case For Marketing AI

Posted on May 31, 2019 by Heidi Cohen in Marketing, Marketing AI |

Need to make Marketing AI Business Case? Follow these 5 steps for the proof your c-suite needs to invest in artificial intelligence. With charts.

Tags: AI, Artificial Intelligence, Drift, eMarketer, Statista

Audience Media Consumption Data: How To Improve Your Marketing

Posted on February 11, 2019 by Heidi Cohen in Market Research Insights, Media |

Need to know how your customers use media and content? Use this audience media consumption data complete with charts, media statistics, analysis & marketing tips.

Tags: Activate Research, audio, eMarketer, GlobalWebIndex, Nielsen, Salesforce, smartphone, Statista, Tablet, Video, Zenith Media

Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research]

Posted on June 21, 2018 by Heidi Cohen in Content Marketing, Mobile |

Want to boost your mobile content marketing? Tap the power of 3 emerging television viewing habits. Use research data to guide your mobile content usage.

Tags: comScore, Deloitte, eMarketer, FLurry, Mary Meeker, Mobile Charts, Pew Research, Research, Statista

How We Consume Content Now (And What It Means For Your Marketing) [INFOGRAPHIC]

Posted on November 16, 2017 by Heidi Cohen in Content Marketing | 2 Comments

How do you maximize your content marketing distribution? By understanding the 5 types of content consumption and their marketing implications. Includes research, charts, tactics and tips. [INFOGRAPHIC]

Tags: Amazon, Content Binging, Content snacking, eMarketer, Infographic, Research