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Birthdays: 50 Ways Marketers Celebrate

Happy Birthday 50th President Obama! Marilyn Monroe made presidential birthdays famous when she sang “Happy Birthday Mr. President.” As a marketer, birthdays provide a great reason to initiate marketing promotions. To help you celebrate birthdays better, here’s a list of 50 celebration-packed marketing tactics in honor of the President. Bear in mint that some of these events can be paid for by your customers.

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Are You Maximizing Your Content Reach?

Chances are your potential audience is smaller than it could be. Like many content creators and bloggers, you consider you’re finished once you hit the publish button. The reality is content creation is only the first step in getting your content widely distributed to the people most interested in it. Without further action, your content, social media or blog post will languish with lackluster readership unless you write for an established media entity with a large reader base. Here are 13 tactics to grow your audience.

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How Do You Expand Your Blog Reach? (HINT: Email)

What blogger doesn’t want to expand theirblog audience? While it’s not sexy, my one word answer is email. Before you skip off to another article, bear in mind that to entice people to read your content you must offer them options regarding when they want to read, where they want to read it, and what format and/or device they use to read. To this end, email, the number one activity on smartphones, is a great option since your audience always has one in reach and uses it to consume content as a filler activity in spare, otherwise wasted time.

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It’s Not Just the Blog! It’s the Marketing

After three days at BlogWorld Expo New York, my head feels like it’s grown five hat sizes with all of the information I learned. Do you want to improve your blog marketing? Then apply these top five key marketing tactics from Blogworld Expo New York to take your blog to the next level.

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Social Media Runs on Email

With the growth of social media, email’s become a dirty word. Yet the reality is that despite forecasts of email’s demise and social media’s ability to provide communications channels, not only is email alive and kicking, it’s the engine that drives communication and engagement on social media platforms. Here are 6 functions email fulfills for social media.

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Follow Your Customers to the Mobile Web

Do you have a mobile marketing strategy? If not, you may want to incorporate one into your marketing planning. For some enlightening mobile phone related research put in marketing context, please read on …

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Establishing Outposts in the Social Media Ecosphere

Marketers can extend their reach through the use of social media’s assortment of tools to distribute information which Chris Brogan calls outposts. Because time is the great equalizer, attention, the amount of time focused on your message, is a scarce commodity. Therefore your content needs to center on consumers and the public’s goals and needs and appear where they spend time. This article examines 3 types of outposts in the social media ecosystem. Please read on …

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3 Reasons Social Media and Email Marketing Go Together

To focus on social media efforts, Ben & Jerry’s ice cream announced that it’s cutting back email marketing. This decision overlooks the fact that social media and email marketing, can reinforce one another as complimentary components of an integrated digital marketing strategy. Based on Exact Target’s research, 3 reasons social media and email marketing should co-exist are outlined. Additionally, 3 suggestions to integrate social media and email are provided. Please read on …

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