Posted on January 3, 2013 by Heidi Cohen in Marketing |
The beginning of a new year is a time to reflect on where we’ve been and where we’re going with our 2013 marketing plans. Here, in order of importance, are seven marketing predictions for 2013 that apply across many business types. (As a point of comparison, here are 2012’s marketing predictions.)
Posted on October 23, 2012 by Heidi Cohen in Content Marketing |
One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.
Posted on August 14, 2012 by Heidi Cohen in Social Media |
While social media accounts for roughly one out of every five minutes spent online, it doesn’t translate to sales according to a new report from Monetate. As a marketer, what do these findings mean for your business and 2013 marketing plans with regard to social media strategy and budget? Source: Heidi Cohen’s Actionable Marketing Blog
Posted on June 25, 2012 by Heidi Cohen in Social Media |
What marketer doesn’t want to have the key to social media success? Think about how much more efficient your social media and related marketing activities would be. What would you be willing to invest in your business to get this information, especially if it would provide a trackable way to assess your social media progress? Source: Heidi Cohen’s Actionable Marketing Blog
Where do social media marketers turn to support and enhance their social media efforts? The answer may surprise you. Based on Social Media Examiner’s 2012 Social Media Marketing Industry Report, 87% of respondents’ top choice outside of social media was email. One could consider email an earlier form of social media communication. In fact, social media runs on email. Source: Heidi Cohen’s Actionable Marketing Blog
Content marketing and communication are intertwined since communication is any process by which information is exchanged. It can be non-verbal, oral or written. According to Wikipedia, communication requires a sender, a message, and an intended recipient, although the receiver need not be present or even aware of the sender’s intentions at the point he creates and sends the communication, allowing communications to cross vast distances in time and space. With expanded information consumption, snacking, time-shifting and concurrent usage, marketers must deliver content marketing via a variety of channels to ensure their message is received and consumed. Here are the five main communications channels to engage with prospects, customers and the public.
Posted on October 10, 2011 by Heidi Cohen in Content Marketing |
Do you provide customers with the product related information they need when and where they need it? If not, you may be loosing prospects before you realize they’re in shopping mode.
Many marketers think about their information offering in a siloed manner. As a result, prospects may not be able to find or access it. To ensure potential customers have the information they need to answer their questions and remove the barriers that keep them from purchasing, here are forty-two ways to provide relevant shopping information.
It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.