Editorial calendar

13 Ways to Improve Blog Results in 2013

The New Year brings resolutions. The problem is that many bloggers set unattainable objectives so their chances for success are slim. Instead, make small changes to your existing behavior to enhance your ability to succeed. To maximize effectiveness, integrate these changes with your overall planning to make 2013 your best year ever. Here’s checklist of thirteen small changes every blogger can make that will have a big impact on blog success. Source: Heidi Cohen’s Actionable Marketing Blog

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10 Steps to Kick Start Your 2013 Marketing Calendar

According the Mayan calendar, today, December 21, 2012, is the end of the world. REM sang about it. (And they feel fine and so should you!) Because it’s not really the end of the world, it’s only the end of the Mayan calendar. This is the perfect time to kick start your 2013 calendar. Here are ten steps to get your calendar on track.


11 Fundamental Skills Your Content Creation Team Needs

Great content is at the heart of a strong social media marketing program. Content marketing can be a significant element of social media expense. As a result, having sufficient resources, in terms of budget and headcount, to continually create fresh new content can be a challenge. Here are eleven social media content creation challenges. Source: Heidi Cohen’s Actionable Marketing Blog


Content Marketing: The Cliff Notes Approach to Editorial Calendars

Derived from traditional print magazines and newspapers, an editorial calendar provides the organizational structure for content marketing. Editorial calendars can encompass your entire marketing plan or be specific to content marketing, social media and/or your blog. Here are 9 Tactics To Create Content on Two Week Schedule.

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7 Actionable Marketing Tactics To Stake Your Tumblr Turf [Research & Examples]

Don’t let Tumblr’s classification as a microblogging platform stop you from using the hip image driven social media venue to support your marketing.

Tumblr isn’t your big brother’s blog. Rather the content-based social media platform is a playground for your brand’s imagination where you can attract visitors with amazing visuals, graphics and great quotes. Most posts are short and pin-like (as in Pinterest).

Here’s a combination of Tumblr usage statistics and actionable marketing tactics for staking your Tumblr turf. Source: Heidi Cohen’s Actionable Marketing Blog

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[INFOGRAPHIC] 13 Content Marketing Sins (& How To Fix Them)

Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]

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How to Develop a Social Media Editorial Calendar

Increasing your social media effectiveness requires streamlining your approach. Setting up a social media editorial calendar helps your social media time management. Here are twelve steps to help you get your social media editorial calendar on track to succeed. Source: Heidi Cohen’s Actionable Marketing Blog.


Do You Know These 5 Secrets to Compelling Content?

When it comes to creating content or blog posts what matters isn’t how often you post but rather the quality of your content. Face it, readers want your content to be a filling steak dinner not a few rice crackers full of air and low on content. How do you keep creating quality content or blog posts on a regular basis? Here are five secrets to help you develop useful and entertaining content.

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