Edison Research

2013 Social Media Trends and Your Business

Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.

Here are seven research findings to help guide your 2013 social media strategy going forward based on data from Edison Research and Arbitron in their Infinite Dial 2013 research.

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