Edison Research

Audio Content Marketing: How To Reach Your Busy Audience [Research]

Are you overlooking the audio content marketing opportunity? Here’s analysis of the audio content and podcast market with actionable tips.

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Audio Content Marketing: 5 Actionable Tips

Cat listening to audio content

Audio content marketing enhances your B2B or B2C brand in 3 key ways. To add audio content to your content marketing, here are 5 tips.

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Hug Your Haters – Book Interview

Hug Your Haters

Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. Jay Baer’s book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.

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Why Your Content Marketing Should Start Talking

Give your brand, product or firm a voice and build brand awareness and associations through audio content marketing. Audio content brings an intimate experience to your audience enabling you to build a bond with them because it’s like talking to an individual directly – but bear in mind many listeners tend to be multi-tasking.

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Content Marketing: The Multi-screen Consumer

With the ever expanding dynamic media offering, consumers have become content omnivores accessing information in ways that improve their lives when and where they need it. As a result, marketers are playing catch up with consumers’ content needs and modes of usage.

Based on research by Edison Research and Arbitron, these fourteen data charts and related actionable content marketing tips should help keep your efforts aligned with your target audience

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2013 Social Media Trends and Your Business

Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.

Here are seven research findings to help guide your 2013 social media strategy going forward based on data from Edison Research and Arbitron in their Infinite Dial 2013 research.

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