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Original Research Content: How To Convince Your Boss To Create Marketing Gold
Create original research content marketing to support brand and drive sales. Shows data to make business case. Includes content marketing tips.
Trust: Do We Believe Your Social Media & Content?
Do you have customer trust? Analysis of Edelman’s 2014 Trust Barometer research [Charts included]. Includes business & messaging tactics for social media & content marketing.
[INFOGRAPHIC] How To Make The Case For Content Marketing
Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC] Source: Heidi Cohen’s Actionable Marketing Blog