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edelman
Trust: Do We Believe Your Social Media & Content?
Do you have customer trust? Analysis of Edelman’s 2014 Trust Barometer research [Charts included]. Includes business & messaging tactics for social media & content marketing.
[INFOGRAPHIC] How To Make The Case For Content Marketing
Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC] Source: Heidi Cohen’s Actionable Marketing Blog