edelman

Original Research Content: How To Convince Your Boss To Create Marketing Gold

Posted on May 29, 2018 by Heidi Cohen in Content Marketing, Market Research Insights |
Original Research Content

Create original research content marketing to support brand and drive sales. Shows data to make business case. Includes content marketing tips.

 

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Trust: Do We Believe Your Social Media & Content?

Posted on January 28, 2014 by Heidi Cohen in Social Media | 3 Comments

Do you have customer trust? Analysis of Edelman’s 2014 Trust Barometer research [Charts included]. Includes business & messaging tactics for social media & content marketing.

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[INFOGRAPHIC] How To Make The Case For Content Marketing

Posted on August 22, 2012 by Heidi Cohen in Content Marketing | 4 Comments

Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC]  Source: Heidi Cohen’s Actionable Marketing Blog

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How to Market When Trust Is Gone [Data]

Posted on March 14, 2011 by Heidi Cohen in Customer, E-commerce, Social Media | 5 Comments

Forget Mad Men marketing because customer trust is gone.  For marketers, change is sorely needed since only one in twenty consumers trust advertising. Here are seven places that customers now check for information.

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