Need B2B Marketing Post-COVID help? Use these 3 tactics to improve your branding and increase profitable sales. Includes data and case studies.
Tags: #MPB2B, April Dunford, B2B, Binet, Branding, CMWorld, Disney, edelman, Joe Pulizzi, Kevin Carroll, LinkedIn, Marketing Metrics, Media Marketing, Michael J. Barber, Positioning, Post-COVID, PwC, Qualtrics, Robert Rose, Sales, Sydni Craig Hart, Toast, Ty Heath
Want to improve your B2B marketing? Understand the New B2B Purchase Process & what it means for your business & customers. Includes research & charts.
Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC] Source: Heidi Cohen’s Actionable Marketing Blog