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The New B2B Purchase Process: What You Need To Know Now [Research]
Want to improve your B2B marketing? Understand the New B2B Purchase Process & what it means for your business & customers. Includes research & charts.
Visual Content Challenges: Missing Out On Marketing Success?
Are the 3 visual content challenges holding your marketing back? While visual images, photographs and video improve your content marketing’s ability to attract attention, consumption and action, you have to remove these 3 visual content challenges. Here’s the data and tips to achieve marketing success.
Original Research Content: How To Convince Your Boss To Create Marketing Gold
Create original research content marketing to support brand and drive sales. Shows data to make business case. Includes content marketing tips.
Trust: Do We Believe Your Social Media & Content?
Do you have customer trust? Analysis of Edelman’s 2014 Trust Barometer research [Charts included]. Includes business & messaging tactics for social media & content marketing.
[INFOGRAPHIC] How To Make The Case For Content Marketing
Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC] Source: Heidi Cohen’s Actionable Marketing Blog
