edelman

The New B2B Purchase Process: What You Need To Know Now [Research]

Posted on June 13, 2022 by Heidi Cohen in B2B Marketing, Purchase Process |

Want to improve your B2B marketing? Understand the New B2B Purchase Process & what it means for your business & customers. Includes research & charts.

Tags: B2B, Binet, Branding, Brent Adamson, edelman, Forrester, Gartner, Hybrid Sales, McKinsey, Omnichannel, Onboarding, Personalization, Retention, Sales Enablement

AMG Author Interview – Dan Gingiss, The Experience Maker

Posted on September 25, 2021 by Heidi Cohen in Customer |

Want to improve your customer experience (or CX)? Read this author interviews with Dan Gingiss on “The Experience Maker” to attract and retain customers longer and profitably.

Tags: Accenture, Business Continuity Planning, Capgemini, Customer Experience, CX, edelman, Marketing Metrics, McKinsey, Pandemic, Safety, WISER Model

How Book Marketing Can Actually Improve Your Content Marketing Results

Posted on September 20, 2021 by Heidi Cohen in Content Marketing |

Dog With Glasses Reading Book- Book Marketing

Want to expand your content marketing? Then add book marketing to increase your audience and sales. Includes case studies, examples and tips.

Tags: Active Campaign, Amazon, Andy Crestodina, David Meerman Scott, edelman, Gini Dietrich, Jason Miller, Joe Pulizzi, John Lee Dumas, Mark Schaefer, newsjacking, PESO model, Ravelry, Stephen West

How To Respect Your Customers On Social Media: 12 Tips You Need Now

Posted on November 11, 2020 by Heidi Cohen in Social Media |

Do you respect your customers on social media? Use examples from veterans who served in the military. Add these 12 tips to your social media.

Tags: Drew McLellan, edelman, Gini Dietrich, Joe Pulizzi, Rally For Restaurants, Social media marketing, TD Foundation, Toast, Tom Deierlien, Trust, Veteran's day

B2B Marketing Post-COVID: What You Need to Do To Make It Relevant Now

Posted on November 10, 2020 by Heidi Cohen in B2B Marketing, Branding |

Need B2B Marketing Post-COVID help? Use these 3 tactics to improve your branding and increase profitable sales. Includes data and case studies.

Tags: #MPB2B, April Dunford, B2B, Binet, Branding, CMWorld, Disney, edelman, Joe Pulizzi, Kevin Carroll, LinkedIn, Marketing Metrics, Media Marketing, Michael J. Barber, Positioning, Post-COVID, PwC, Qualtrics, Robert Rose, Sales, Sydni Craig Hart, Toast, Ty Heath

2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results

Posted on October 26, 2020 by Heidi Cohen in Content Marketing |

Made the Content Marketing Pivot yet? Get the research, statistics, data and examples so your content marketing serves a higher purpose to get results.

Tags: AI, Amazon, Audience, B2B, B2C, BCG, consistent content, Content Marketing Pivot, COVID, data, Deloitte, edelman, Gartner, Katie Martell, Mark W. Schaefer, McKinsey, Merrill, NPR, Research, share of audience attention, small business, SOAA, Statistics, Sydni Craig Hart, Tamsen Webster, Voice-First

Visual Content Challenges: Missing Out On Marketing Success?

Posted on June 13, 2018 by Heidi Cohen in Content Marketing |

Are the 3 visual content challenges holding your marketing back? While visual images, photographs and video improve your content marketing’s ability to attract attention, consumption and action, you have to remove these 3 visual content challenges. Here’s the data and tips to achieve marketing success.