Edelman Trust Barometer

Voice Marketing ABC: How To Achieve Business Success

Posted on January 31, 2022 by Heidi Cohen in Marketing, Voice Marketing |

Have you applied the Voice Marketing ABC to your strategy yet? Get the inside scoop on voice-first to get up to speed with tactics and examples.

Tags: April Dunford, Audience, Branding, Bret Kinsella, context, Edelman Trust Barometer, eMarketer, marketing persona, Micro-moments, Positioning, Rand Corp, Voice Marketing, Voicebot.ai, Wally Brill

Influencer Marketing Relations: How To Improve Your Results

Posted on September 6, 2021 by Heidi Cohen in Influencer Marketing, Marketing | 8 Comments

Want to know about the why, who & what of influencer relations marketing? Get the data and tactics you need to create or improve your influencer marketing.

Tags: Andy Crestodina, Edelman Trust Barometer, eMarketer, GE Reports, Gini Dietrich, Influencer Relations, Jonah Berger, Lee Odden, Matt Cutts, Michael Brenner, State of Influencer Marketing, Statista

4Ps Of Marketing Mix: The Best Guide To Show You How To Triumph

Posted on July 15, 2021 by Heidi Cohen in Marketing, Marketing Principles |

4Ps of Marketing Mix will improve your business results. Add 4 more Ps to update your Marketing Marketing Mix. With charts, infographics and tips.

Tags: Edelman Trust Barometer, Infographic, Mark Schaefer, Marketing Mix, Neil Borden, Personalization, Philip Kotler, Product Hierarchy, Seth Godin, Stacy Minero, Theodore Levitt, Trust

Content Marketing Plan: How To Create A Strategy That Will Make You Stand Out

Posted on February 22, 2021 by Heidi Cohen in Content Marketing, Marketing | 12 Comments

Want your content to succeed? Then use this 10 step Content Marketing Plan to get your content on track. Includes data, worksheets and tips.

Tags: Audit, BIO Approach, Branding, Bret Kinsella, Edelman Trust Barometer, Editorial calendar, Marcus Sheridan, Marketing audience, marketing persona, micro-moment

3 Reasons You Need Sustainable Content Marketing

Posted on August 29, 2019 by Heidi Cohen in Content Marketing |

This sustainable content marketing definition, how-to & marketing tips keeps your content evergreen & competitive post-seismic content marketing shift.

Tags: AI, Bing, Edelman Trust Barometer, Sustainability, Trust, Voice Marketing

Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Posted on March 14, 2019 by Heidi Cohen in Marketing |

To succeed enter marketing circle of trust. Includes trust definitions, research, data and tips to increase customer trust and support social good.

Tags: Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, SurveyMonkey

How To Use Employee Appreciation To Make Your Business Better

Posted on March 1, 2019 by Heidi Cohen in Marketing |

Not to be confused with employee advocacy, employee appreciation aims to build a community among your staff. Learn how to improve your employee relations based on research.

Tags: Branding, Edelman Trust Barometer, Employee Advocacy, employee appreciation, Lee Odden, Mark Schaefer, Michael Brenner, Sprout Social