Edelman Trust Barometer

3 Reasons You Need Sustainable Content Marketing

Posted on August 29, 2019 by Heidi Cohen in Content Marketing | Leave a comment

This sustainable content marketing definition, how-to & marketing tips keeps your content evergreen & competitive post-seismic content marketing shift.

Tags: AI, Bing, Edelman Trust Barometer, google+, Sustainability, Trust, Voice Marketing

Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Posted on March 14, 2019 by Heidi Cohen in Marketing |

To succeed enter marketing circle of trust. Includes trust definitions, research, data and tips to increase customer trust and support social good.

Tags: Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, SurveyMonkey

How To Use Employee Appreciation To Make Your Business Better

Posted on March 1, 2019 by Heidi Cohen in Marketing |

Not to be confused with employee advocacy, employee appreciation aims to build a community among your staff. Learn how to improve your employee relations based on research.

Tags: Branding, Edelman Trust Barometer, Employee Advocacy, employee appreciation, Lee Odden, Mark Schaefer, Michael Brenner, Sprout Social

The Ultimate Guide To Celebrate Your Customers

Posted on February 14, 2019 by Heidi Cohen in Customer | 8 Comments

Balloons to represent celebrate customers

Want to improve customer relationships & increase marketing ROI? Use 100+ tactics based on psychological research to celebrate customers & community.

Tags: Customer appreciation, Customer Retention, Customer Service, Customer trust, Edelman Trust Barometer, gary vaynerchuk, Jay Baer, Kraft, Lee Odden, Pat Flynn, Reciprocity, Robert Caldini, Ron Tite, Spin Sucks

2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results

Posted on December 14, 2018 by Heidi Cohen in Marketing, Social Media |

Need help with your 2019 social media marketing strategy? Use these ten 2019 social media predictions complete with charts and tactics to guide you.

Tags: Andy Crestodina, comScore, content marketing, Dark Social, Edelman Trust Barometer, GetSocial.io, Hootsuite, Madalyn Sklar, Parse.ly, Social commerce, Sprout Social, Video

2019 Content Marketing Predictions: What You Need To Know To Make You Successful

Posted on December 7, 2018 by Heidi Cohen in Content Marketing |

Want to get your content marketing strategy on track for success? Use these 2019 Content Marketing Predictions to guide your plans.

Tags: Accenture, BuzzSumo, content distribution, Content Marketing Institute, Edelman Trust Barometer, Facebook, Influencers, Instagram, LinkedIn, Marketing Metrics, Rand Fishkin, retention marketing, Search, SparkToro, Unbounce

How To Build Content Marketing Trust: 3 Tactics [Research]

Posted on March 21, 2018 by Heidi Cohen in Content Marketing | 9 Comments

Need to build trust for your brand or business? Start by understanding the current state of trust according to Edelman. Then build content marketing trust with these 3 tactics.

Tags: Accenture, Edelman Trust Barometer, Media, Nielsen Norman Group