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Earned Media
Advertising: Customer Trust vs Customer Action [Infographic]
Which is better Advertising: Customer Trust vs Customer Action? Use this analysis and tips to add advertising to your marketing plans to yield results.
Tags: Banner Blindness, Chart, Earned Media, eMarketer, Infographic, Nielsen, owned media, Research, teen haul, Unbounce
Earned Media Metrics: How To Track Your Results
How do you track earned media? Check out how 37 marketing and PR experts define earned media metrics.
Tags: Earned Media
Owned Media VS Earned Media: Which Yields Better Results
Wondering whether you should use owned media or earned media?
This article examines these 2 content distribution options across 7 elements to help you maximize your reach based on your business and content needs.
Tags: David Berkowitz, Earned Media, owned media
How To Succeed With Earned Media: 34 Case Studies
Want to increase your earned media reach? Examine these earned media examples selected by top marketing and PR experts to apply them to your organization.
Tags: Adam Franklin, Bernie Borges, BL Ochman, David Berkowitz, Deana Goldasich, Deborah Weinstein, Doug Kessler, Earned Media, Emeric Ernoult, Eric Enge, Eric T. TUng, Examples, George Stenitzer, Guillaume Decugis, Heidi Cohen, Jason Miller, Jennifer Smith, Jim Sterne, Kerry O'Shea Gorgone, Kevin Lee, Kevin Mullet, Larry Otsuka, Lucy Siegel, Mack McKelvey, Max K, Nancy Tamosaitis-Thompson, Neil Patel, Pawan Deshpande, Peg Fitzpatrick, Richard Rose, Sarah Hofstetter, Stephanie Fierman, Wendy Marx
Earned Media Definition: 38 Experts Weigh In
What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.
Tags: Adam Franklin, Andy Crestodina, Arnie Kuenn, B.L. Ochman, Bernie Borges, David Berkowita, Deana Goldasich, Deborah Weinstein, Definition, Doug Kessler, Earned Media, Emeric Ernoult, Eric Enge, Eric T. TUng, George Stenitzer, Gini Dietrich, Guillaume Decugis, Heidi Cohen, Jennifer Smith, Jim Sterne, Joel Richman, Joel Windels, Kelly Hungerford, Kerry O'Shea Gorgone, Kevin Lee, Kevin Mullet, Larry Otsuka, Lucy Siegel, Mack McKelvey, Max Kalehoff, Nancy Tamosaitis-Thompson, Neil Patel, Peg Fitzpatrick, PESO model, Rebecca Lieb, Robert Rose, Stephanie Fierman, Wendy Marx
Why You Need Earned Media In Your Marketing And PR Mix
Do you know what earned media is? Earned media defined by 7 attributes to help maximize your marketing and PR results. Includes examples.
The Definitive Guide To The 4 Key Types of Media
Media is a key element of any marketing or PR plan. Marketers and PR professionals monitor, create and place content via different media types in order to expand their audience reach to attract and convert prospects. How you use the different types of marketing media to achieve your goals and reap measurable results has changed.
[INFOGRAPHIC] Social Media: How to Make the Business Case
Roughly nine out of ten US businesses with at least 100 employees are using social media for marketing objectives in 2012, according to eMarketer, and many plan to increase their social media spend for the coming year. Here’s a social media cost benefit analysis explained with an Infographic from Heidi Cohen’s Actionable Marketing Blog.
Tags: Earned Media, eMarketer
