e-readers

2010’s Top 10 Online Marketing Highlights [Data Included]

Posted on December 31, 2010 by Heidi Cohen in E-commerce, Email Marketing, Market Research Insights, Social Media | 2 Comments

2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.

Tags: comScore, e-readers, Email Marketing, eMarketer, Exact Target, Experian, Facebook, Forrester Research, Gartner Resarch, Hitwise, Internet & American Life Project, iPad, kindle, Klout, Mobile, Online Advertising, Pew Research Center, Research, smartphone, Social media influence, The Nielsen Company

What Digital Natives Can Teach Magazine Publishers

Posted on July 30, 2010 by Heidi Cohen in Content Marketing |

Strong iPad and e-reader sales provide a strong digital platform for magazines’ long-form content mixed with graphics. In addition to changing devices, magazine publishers need to reorient their thinking to be competitive in today’s online media landscape. To help magazine publishers and markers (as well as other publishers), here are 21 content marketing tactics. Please read on …

Tags: Adobe, Custom Media Day 2010, e-readers, iPads, Magazine, NXT Book Media, Zinio