Doug Kessler

2016 Content Marketing World Take-aways

Posted on October 7, 2016 by Heidi Cohen in Content Marketing | 5 Comments

Want the inside scoop on Content Marketing World? Here are 23 Content Marketing World Take-aways from attendees, speakers and exhibitors.

Tags: Aaron Orendorff, Andrea Fryrear, Andy Crestodina, Ann Handley, Brian Carter, Brian Kolb, Brian Lindamood, Carmen Hill, Chad Politt, Christoph Trappe, Diana Ballard, Doug Kessler, Erika Heald, Ian Cleary, Ivana Taylor, Jacquie Chakirelis, Jay Baer, Jeremy Bednarski, Kristina Halvorson, Lars Silberbaurer, Luiza Gaidzinski, Marlene Oliveira, Matt Heinz, Michele LInn, Mitch Joel, Nadya Khoja, Pawan Deshpande, Robert Rose, Scott Stratten, Shana Pilewski, SUsan Moeller

2016 Marketing Trends To Transform Your Business

Posted on January 25, 2016 by Heidi Cohen in Content Marketing, Marketing, Mobile | 2 Comments

Are You Prepared For The 2016 Marketing Trends No One Is Discussing? The 5 key 2016 marketing trends are explained and have tactics. (Charts too!)

Tags: Ann Handley, Chart, contextual marketing, Doug Kessler, Facebook, Jay Baer, Jodi Harris, Joe Pulizzi, Kapost, Social Media Examiner, Video

Improve Your Content Marketing To Drive Performance

Posted on September 16, 2015 by Heidi Cohen in Content Marketing |

Want to improve your content marketing to drive performance? Then follow these 5 takeaways from key content marketing influencers to increase your results.

Tags: Andy Crestodina, Ardath Albee, Brian Clark, Chart, Content marketing world, David Beebe, Doug Kessler, Gini Dietrich, Jay Baer, Joe Pulizzi, John Cleese, Lee Odden, Michael Brenner, Rebecca Lieb, Umang Shah

How To Succeed With Earned Media: 34 Case Studies

Posted on May 4, 2015 by Heidi Cohen in Media, PR |

Want to increase your earned media reach? Examine these earned media examples selected by top marketing and PR experts to apply them to your organization.

Tags: Adam Franklin, Bernie Borges, BL Ochman, David Berkowitz, Deana Goldasich, Deborah Weinstein, Doug Kessler, Earned Media, Emeric Ernoult, Eric Enge, Eric T. TUng, Examples, George Stenitzer, Guillaume Decugis, Heidi Cohen, Jason Miller, Jennifer Smith, Jim Sterne, Kerry O'Shea Gorgone, Kevin Lee, Kevin Mullet, Larry Otsuka, Lucy Siegel, Mack McKelvey, Max K, Nancy Tamosaitis-Thompson, Neil Patel, Pawan Deshpande, Peg Fitzpatrick, Richard Rose, Sarah Hofstetter, Stephanie Fierman, Wendy Marx

Earned Media Definition: 38 Experts Weigh In

Posted on April 27, 2015 by Heidi Cohen in Media, PR | 2 Comments

What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.

Tags: Adam Franklin, Andy Crestodina, Arnie Kuenn, B.L. Ochman, Bernie Borges, David Berkowita, Deana Goldasich, Deborah Weinstein, Definition, Doug Kessler, Earned Media, Emeric Ernoult, Eric Enge, Eric T. TUng, George Stenitzer, Gini Dietrich, Guillaume Decugis, Heidi Cohen, Jennifer Smith, Jim Sterne, Joel Richman, Joel Windels, Kelly Hungerford, Kerry O'Shea Gorgone, Kevin Lee, Kevin Mullet, Larry Otsuka, Lucy Siegel, Mack McKelvey, Max Kalehoff, Nancy Tamosaitis-Thompson, Neil Patel, Peg Fitzpatrick, PESO model, Rebecca Lieb, Robert Rose, Stephanie Fierman, Wendy Marx

20 Content Marketing Tips Guaranteed To Yield Results

Posted on December 1, 2014 by Heidi Cohen in Content Marketing | 2 Comments

content marketing tactics guaranteed to yield results

Want to get your content marketing on track for 2015? Integrate these 20 Content Marketing Tips Guaranteed To Yield Results from 9 experts into your plans.

Tags: Ahava Leibtag, Allen Gannett, Ann Handley, Arnie Kuenn, Doug Kessler, Heidi Cohen, Joe Pulizzi, Marcus Sheridan, Paul Roetzer