Context is king according to Brian Solis. Remember the old saying “if you have lemons, make margaritas”? Well I’m afraid you’ll have to make lemonade if you’re context is less than party friendly. Yes, context really matters. Here are two great examples.
Sometimes a robot is better at communicating with humans than a human. Millennia, the talking robot in Hoovers’ booth at the DMA 2010, did a great job of engaging me and getting me to stop. What can you do to help your message break through?
When adding trade show exhibits to your marketing mix, it’s critical to make your firm stand out. Premiums, aka tchotchkes, are one way to accomplish this. Here are 5 factors that make your firm’s give-aways more effective.
Taking a trade show booth is an important marketing investment. Here are 3 questions to ask yourself if you should be a conference vendor and 5 tactics to succeed.