How To Build Your Brand On Pinterest [Research]

Participants use Pinterests visual eye candy differently than other social media platforms.  For marketers looking to use it to build their brand and support the purchase process, understanding this point is key to attracting and engaging your audience on Pinterest.  Research and charts including 5 Actionable Marketing Insights. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , , ,

Why Online Video Is Hot [Research]

Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.

Tags: , , , , , , ,

What Ashton Kutcher Can Teach Marketers

Ashton Kutcher wants to be entertained or he’s gone. As marketers, this means you need to tell a story regardless of the medium, digital or live, because we’ve been trained to understand them since we were children. Here are five tips from Digitas’ The New Front 2011 to illustrate how celebrities enhance your marketing stories.

Tags: , , , , ,

9 Social Media Lessons from 9 Social Media Gurus

DMA 2010 gathered nine social media experts for their Social Media Face-Off. Here are nine social media questions to help marketers craft their social media marketing.

Tags: , , , , , , , , , , , , , , , , , ,