Derek Halperin

21 Tips Guaranteed to Rock Your Content Marketing

Posted on September 23, 2013 by Heidi Cohen in Content Marketing | 1 Comment

Your content marketing must be able to break through the almost 4 zetabytes of digital information that will be created and shared in 2013 and which is expected to almost double by 2015! To cope with this information explosion, people select high value information from their family, friends, bosses, co-workers, social media connections and other sources including you.

Tags: content marketing cycle, Content marketing strategy, Content marketing world, Derek Halperin, IMN, Joe Pulizzi, KPCB

Social Media Does Not Drive ROI [Research]

Posted on March 27, 2013 by Heidi Cohen in Social Media | 3 Comments

On social media, engagement by itself isn’t sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it’s not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Ascend2, Chart, Coca Cola, Dave Kerpen, Derek Halperin, Engagement, Jay Baer, Joe Pulizzi, Michael Stelzner, Research, Ric Dragon, ROI

14 Social Media Blogs We Love (& Why You Should Too!)

Posted on February 14, 2013 by Heidi Cohen in Blogging, Social Media | 16 Comments

It’s Valentine’s Day when we celebrate romance and who’s more romantic than a blogger? They share their enthusiasm, knowledge and emotions regularly without expectation of compensation. In the spirit of romance we celebrate fourteen of the social media blogs we love and the bloggers behind them in alphabetical order.