Definition

Content Marketing Definition

Posted on November 9, 2016 by Heidi Cohen in Content Marketing | 18 Comments
Content Marketing Definition

How do marketers define content marketing? 50 marketers give their content marketing definition. Plus useful resources.

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Earned Media Definition: 38 Experts Weigh In

Posted on April 27, 2015 by Heidi Cohen in Media, PR | 2 Comments

What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.

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4 Ways To Expand Your Content Marketing With Social Content

Posted on July 2, 2014 by Heidi Cohen in Content Marketing, Social Media | 6 Comments
Social Content Definition

Social content definition. Content marketing meets social media to extend your information. 4 types of social content with examples and marketing tips.

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Persona Definition: 10 Essential Marketing Persona Attributes

Posted on June 3, 2014 by Heidi Cohen in Content Marketing, Marketing | 2 Comments

Persona definition encompasses 10 essential marketing persona attributes. Posed as questions, these 10 marketing persona elements can improve your content marketing.

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Content Marketing Feeds Social Media [Data]

Posted on March 15, 2011 by Heidi Cohen in Actionable Marketing 101, Content Marketing, Social Media | 1 Comment

Content marketing is the creation of relevant and useful branded content in one or more formats distributed across owned media, third party media and/or social media, both online and offline, to increase brand awareness, attract and engage prospects, retain existing customers, and expand thought leadership while encouraging further action towards a sale without being promotional. Here are the 5Ws of content marketing.

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