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David Ogilvy
7 Headline Tips: The Secret To Attract Readers And Shares Every Time
Do your headlines pull readers & shares in? Here are 7 headline tips guaranteed to make your content stand out. Research & Charts included.
Tags: Chart, Conductor, David Ogilvy, headline, Jon Morrow, Research, Upworthy, Zach Sobiech
3 Surefire Ways To Kill Your Content Marketing
Does your content marketing fail? If so, here are 9 fixes to help you stop killing your content marketing based on IDG & CMO Council research.
Tags: B2B, CMO Council, David Ogilvy, IDG, Nielsen, quotes, Research
How to Write Compelling Titles for Blogs & Content
While it may seem like a waste of time, you must craft the best title you can to ensure the maximum number of people read and/or share your content. Here are ten tips guaranteed to help you attract more readers and to get them to click-through on your content and blog posts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: David Ogilvy, headline, Title
David Ogilvy – Father of Content Marketing [Quotes]
David Oglivy, one of the real life Mad Men, is the father of content marketing. He understood how information, transparency and speaking your customers’ language come together to persuade prospects to buy while building your brand. These elements are at the heart of content marketing as it’s practiced in today’s social media world. Here are five David Ogilvy quotes that illustrate core principles of content marketing.
Tags: content marketing, David Ogilvy, Quote
Content Marketing Defined
Content marketing creates and shares useful narrative information to engage prospects, current customers and the public. While grounded in the principles of Mad Men like David Ogilvy in its editorial appearance and Leo Burnett in the integration of important brand attributes, content marketing doesn’t interrupt or promote. It lures potential customers in and persuades them. Here are twelve core attributes of content marketing.
Tags: content marketing, David Ogilvy, Leo BUrnett
5 David Ogilvy Quotes To Boost Your Content Marketing To The Next Level
David Ogilvy’s advertising advice is at the core of content marketing. One of the original Mad Men, Ogilvy’s advice defines the core of content marketing and how to improve your marketing communications. Here are five of David Ogilvy’s content marketing related quotes. These words of wisdom form the basis for what is now content marketing. Each includes recommendations for improving your content marketing’s effectiveness in line with David Ogilvy’s suggestion.
Tags: content marekting, David Ogilvy
What is Branding?
Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every individual is also a media entity, your consumers and their perception of your brand own it (as it always was). Based on the thirty definitions of branding, here are the twelve main attributes of a brand.
Tags: Al Ries, American Marketing Association, Ashley Friedlein, Augustine Fou, brand symbol, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Leo BUrnett, Lisa Buyer, Lois Geller, Margie Clayman, Michael Pinto, Neil Feinstein, Paul Biedermann, Rebecca Lieb, Sergio Zyman, Seth Godin
30 Branding Definitions
Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.
Tags: Al Ries, American Marketing Association, Ann Handley, Ashley Friedlein, Augustine Fou, Becky McCray, Brand, Brand strategy, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Meerman Scott, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Josh Moritz, Leo BUrnett, Lester Wunderman, Lisa Buyer, Lois Geller, Margie Clayman, Marketing, Marketing Strategy, Michael Pinto, Neil Feinstein, Paul Biedermann, Phillip Kotler, Rebecca Lieb, Sergio Zyman, Seth Godin
