David Meerman Scott
101 Social Media Marketing Resources
Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.
Social Media: 10 PR Tactics
No one cares about your latest press release especially on social media. Using social media for PR is about building a community around your business and creating content your audience wants. Here are ten social media tactics for PR that focus on how you can help others on social media while building relationships for your clients. Source: Heidi Cohen’s Actionable Marketing Blog
30 Branding Definitions
Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.
How To Deliver PR Like Domino’s Pizza
PR is a lot like delivering Domino’s Pizza. Here are six tips for PR professionals to help get high quality information to the media quickly.
What’s in a Name? 5 Reasons to Use Domain Names to Extend Your Brand
A domain name can be an important aspect of your brand. Here are five reasons to use domain names to extend your brand.
5 Marketing Lessons From the Influencer Project
While many of the Influencer Project’s 60 Social Media Experts in 60 Minutes have been presented in other forums, listening to people speak forces the listener to pay attention. Read insights from seven of the social media gurus. Also, get five markets insights that you can apply to your plans. Please read on …
