David Meerman Scott

Content Marketing Definition

Posted on November 9, 2016 by Heidi Cohen in Content Marketing | 18 Comments

How do marketers define content marketing? 50 marketers give their content marketing definition. Plus useful resources.

Tags: Aaron Orendorff, Andy Crestodina, Ann Handley, Ann Holland, Barry Graubart, Brian Carter, CC Chapman, Chad Politt, Dan Blank, David Meerman Scott, David Ogilvy, Definition, Erika Heald, Heidi Cohen, Ian Cleary, Jay Baer, Joe Pulizzi, Lee Odden, Leo BUrnett, Matt Heinz, Michael Brenner, Nadya Khoja, Pawan Deshpande, Rebecca Lieb, Robert Rose

Actionable Marketing Guide Summer Reading List

Posted on July 2, 2016 by Heidi Cohen in Marketing | 1 Comment

What are you reading? Actionable Marketing Guide Summer Reading List to get your fill of quality content. HINT: Not just marketing!

Tags: Ann Handley, Charles Duhigg, Dan and Chip Heath, David Allen, David Meerman Scott, Julia Cameron, Malcolm Gladwell, Marie Kondo, Reading List, Robert Caldini, Ryan Holiday, Stephen King

5 Core Content Types Every Marketer Needs To Succeed

Posted on April 19, 2016 by Heidi Cohen in Blogging, Content Marketing | 4 Comments

Need to fill your editorial calendar? Use these 5 core content types to balance your workload and budget while getting quality content.

Tags: Barney Frank, Chris Brogan, David Meerman Scott, Donald Trump, Joe Pulizzi, Jon Stewart, List25, Marcus Sheridan, Stephen Colbert, Syed Balkhi

Content Repromotion Plan In 5 Steps

Posted on March 15, 2016 by Heidi Cohen in Content Marketing | 3 Comments

Is your content once and done when it comes to content distribution? Add content repromotion plan to your content marketing to improve your content ROI.

Tags: content distribution, Content Repromotion, David Meerman Scott, Kapost, Scott Abel

Enhanced Existing Content Marketing Increases Your ROI

Posted on February 3, 2016 by Heidi Cohen in Content Curation, Content Marketing |

Are you maximizing Enhanced Existing Content Marketing ROI? Enhanced Existing Content Marketing is defined and explained in a 5 step process.

Tags: Andy Crestodina, Brian Massey, Charts, Curated content, David Meerman Scott, Examples, Ian Cleary, Jodi Harris, Marketing Experiments, Tim Ash, Which test won

Content Marketing: 23 Experts Tell How To Improve It

Posted on October 14, 2013 by Heidi Cohen in Content Marketing | 2 Comments

Do you ever feel like you’re the only marketer who’s making content marketing mistakes? If so, here’s help to fix them from 23 content marketing experts.

Tags: Andy Crestodina, Arnie Kuenn, Barry Feldman, Bernie Borges, C.C. Chapman, Dave Kerpen, David Meerman Scott, Dayna Rothman, Gini Dietrich, Heidi Cohen, Jay Baer, Joe Pulizzi, Kelly Hungerford, Kristi Hines, Michael Brenner, Michael Kolowich, Neil Patel, Nenad Senic, Nick kellet, Paul Roetzer, Peg Fitzpatrick, Peter Shankman, Ric Dragon

28 Amazing Content Marketing Ideas You Can Use Now

Posted on September 30, 2013 by Heidi Cohen in Content Marketing | 14 Comments

Does your content marketing need help? Here are 28 content marketing ideas from the Actionable Marketing Blog with examples of why they’re great. Add them to your editorial calendar.

Tags: Andy Crestodina, Annalect.com, Arnie Kuenn, Barry Feldman, Bernie Borges, CC Chapman, David Meerman Scott, Dayna Rothman, Examples, Gini Dietrich, Heidi Cohen, Jay Baer, Joe Pulizzi, Kelly Hungerford, Michael Brenner, Michael Kolowich, Neil Patel, Nenad Senic, Nick kellet, Paul Roetzer, Peg Fitzpatrick, Ric Dragon

The Best Content Marketing Advice Ever

Posted on September 9, 2013 by Heidi Cohen in Content Marketing | 8 Comments

What’s the best content marketing advice you need to drive measurable results? We asked 19 content marketing experts for their best advice on content marketing.