David Berkowitz

Proven Marketing Tactics From Dad To Make You Improve Results from Ordinary to Extraordinary

Posted on June 21, 2020 by Heidi Cohen in Marketing |

Proven marketing tactics from dad can improve your results. Top marketing experts give you the lessons and examples you need.

Tags: Ann Handley, Brian Massey, Carlos Hidalgo, Cathy McPHilips, Christine B. Whittemore, David Berkowitz, David Meerman Scott, Douglas Kerr, Drew Neisser, Father's Day, Fiona Lucas, Jason Query, Jeanne Jennings, Jen Lehner, Jess Tyson, Neal Schaffer, Neil Feinstein, Robert Katai, Robert Lersch, SUsan Moeller, tactic

Spring Cleaning Your Digital Life: What You Need To Do

Posted on March 30, 2020 by Heidi Cohen in Small Business, Technology | 1 Comment

Ready for Spring Cleaning Your Digital Life? Use the entire checklist or sections to tidy up, declutter and purge your computer and devices. Includes useful data.

Tags: Amazon, Campaign Monitor, Chris Penn, David Berkowitz, Declutter Digital Life, Digital Clutter, Digital Footprint, Digital Photos, DMA, Email, Neal Schaffer, Ryan Phelan, Spring cleaning, Statista, Swipe File, Tamsen Webster, Video

Owned Media VS Earned Media: Which Yields Better Results

Posted on May 20, 2015 by Heidi Cohen in Content Marketing, Media |

Wondering whether you should use owned media or earned media?

This article examines these 2 content distribution options across 7 elements to help you maximize your reach based on your business and content needs.

Tags: David Berkowitz, Earned Media, owned media

How To Succeed With Earned Media: 34 Case Studies

Posted on May 4, 2015 by Heidi Cohen in Media, PR |

Want to increase your earned media reach? Examine these earned media examples selected by top marketing and PR experts to apply them to your organization.

Tags: Adam Franklin, Bernie Borges, BL Ochman, David Berkowitz, Deana Goldasich, Deborah Weinstein, Doug Kessler, Earned Media, Emeric Ernoult, Eric Enge, Eric T. TUng, Examples, George Stenitzer, Guillaume Decugis, Heidi Cohen, Jason Miller, Jennifer Smith, Jim Sterne, Kerry O'Shea Gorgone, Kevin Lee, Kevin Mullet, Larry Otsuka, Lucy Siegel, Mack McKelvey, Max K, Nancy Tamosaitis-Thompson, Neil Patel, Pawan Deshpande, Peg Fitzpatrick, Richard Rose, Sarah Hofstetter, Stephanie Fierman, Wendy Marx

25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

Posted on May 12, 2014 by Heidi Cohen in Lead Generation, Marketing | 5 Comments

Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.

Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Call-to-action, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Ian Cleary, Jason Falls, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, Kelly Hungerford, lead generation, Lead Generation Tips, Michael Brenner, Mike Delgado, Mistake, Neal Schaffer, Paul Roetzer, Phil Paranicas, Ric Dragon

The Best Lead Generation Tips Ever

Posted on May 5, 2014 by Heidi Cohen in Lead Generation | 4 Comments

Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.