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Dave Kerpen
67 Social Media Forecasts For 2014
Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans on track.
Tags: Andy Crestodina, Apu Gupta, C.C. Chapman, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Emeric Ernoult, Heidi Cohen, Ian Cleary, Joe Pulizzi, Jonah Berger, Kelly Hungerford, Kristi Hines, Laura Petrolino, Lindsay Bell, Lisa Buyer, Michael Brenner, Mike Stelzner, Neal Schaffer, Nick kellet, Orli LeWinter, Pawan Deshpande, Ric Dragon, Rob Peterson, Sam Decker, Tommy Walker
2013 Best Social Media, Content & Mobile Marketing
Here are the 2013 Marketing Highlights.16 marketing experts selected 2013 best social media, content and mobile marketing.
Content Marketing: 23 Experts Tell How To Improve It
Do you ever feel like you’re the only marketer who’s making content marketing mistakes? If so, here’s help to fix them from 23 content marketing experts.
Tags: Andy Crestodina, Arnie Kuenn, Barry Feldman, Bernie Borges, C.C. Chapman, Dave Kerpen, David Meerman Scott, Dayna Rothman, Gini Dietrich, Heidi Cohen, Jay Baer, Joe Pulizzi, Kelly Hungerford, Kristi Hines, Michael Brenner, Michael Kolowich, Neil Patel, Nenad Senic, Nick kellet, Paul Roetzer, Peg Fitzpatrick, Peter Shankman, Ric Dragon
The Social Media Opportunity 2/3 of Fortune 500 CEOs Miss
Is your CEO in tune with how your audience communicates and engages with your firm and brand on social media? If he’s like over 2/3 of Fortune 500 CEOs, chances are the answer is no based on recent research by Domo/CEO.com. Here are 3 social media challenges and 7 actionable social media tips. Charts and facts included.
Tags: CEO, Dave Kerpen, Fortune 500, Inc 500, Klout, Marissa Mayer, Marriott, Rupert Murdoch, Warren Buffet
Content Marketing: How to Capitalize on Breaking News and Trending Topics
From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say.
Tags: Altimeter, Arnie Kuenn, Barry Feldman, Barry Graubart, CC Chapman, Content Marketing Institute, Content Matters, Curata, Dan Blank, Dave Kerpen, David Meerman Scott, Dragon Search, Heidi Cohen, Jake Sofofman, Jason Miller, Joe Puluzzi, Kelly Hungerford, Kiss Metrics, Likeable Media, Lindsay Bell, Marketo, Michael Brenner, Nate Riggs, Neil Patel, newsjacking, Paper.li, Pawan Deshpande, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, SAP, SAS, Spin Sucks, Vertical Measures, Waynette Tubbs, We Grow Media
Content Curation: 19 Definitions
While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.
Social Media Does Not Drive ROI [Research]
On social media, engagement by itself isn’t sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it’s not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Ascend2, Chart, Coca Cola, Dave Kerpen, Derek Halperin, Engagement, Jay Baer, Joe Pulizzi, Michael Stelzner, Research, Ric Dragon, ROI
Social Media Marketing: The Inside Scoop From 6 Experts
While social media is a staple of most 2013 business plans, many marketers and business executives are still trying to figure out how to use it effectively to drive measurable results. To put your social media marketing efforts on track to succeed, we asked six top social media experts three questions to get their insights into how the social media landscape is evolving and what it means for business.
