Dave Kerpen

2016 Small Business Social Media Use: 5 Trends

Posted on March 22, 2016 by Heidi Cohen in Blogging, Market Research Insights, Social Media | 2 Comments

Want to improve your 2016 small business social media use? Here are 5 tips based on UMass Dartmouth research. Includes examples.

Tags: Amazon, Andy Crestodina, Chart, Dave Kerpen, Facebook, Lee Odden, LinkedIn, Marcus Sheridan, Twitter, UMass Dartmouth Research

Content Uberization: Sharing Economy Meets Content

Posted on January 27, 2016 by Heidi Cohen in Blogging, Content Marketing | 1 Comment

Tapping into the sharing economy for your content marketing? Content uberization is an effective way to distribute your content to a wider audience.

Tags: Ann Handley, Content Uberization, Dave Kerpen, Francesco Marconi, Global Web Index, Henneke Duistermaat, Homeless content, Jay Baer, Jon Morrow, LinkedIn Publishing, long-form content, Medium, PwC, Sharing Economy

How To Dominate LinkedIn Publishing

Posted on October 15, 2014 by Heidi Cohen in Content Marketing, Social Media | 8 Comments

Do you want to dominate LinkedIn publishing? If so, then follow these 10 content marketing tips complete with examples and data (from Paul Wilderness).

Tags: B2B, Barry Feldman, Chart, Dave Kerpen, Derek Halpern, LinkedIn, LinkedIn Publishing, Marcus Sheridan, Paul Shapiro

25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

Posted on May 12, 2014 by Heidi Cohen in Lead Generation, Marketing | 5 Comments

Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.

Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Call-to-action, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Ian Cleary, Jason Falls, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, Kelly Hungerford, lead generation, Lead Generation Tips, Michael Brenner, Mike Delgado, Mistake, Neal Schaffer, Paul Roetzer, Phil Paranicas, Ric Dragon

The Best Lead Generation Tips Ever

Posted on May 5, 2014 by Heidi Cohen in Lead Generation | 4 Comments

Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.

Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Call-to-action, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Jason Falls, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, Kelly Hungerford, lead generation, Lead Generation Tips, Michael Brenner, Mike Delgado, Neal Schaffer, Paul Roetzer, Phil Paranicas, Ric Dragon

Content Marketing Lead Generation: 22 Expert Tips

Posted on April 29, 2014 by Heidi Cohen in Content Marketing |

Are you using content marketing for lead generation? Here’s what 22 experts say is the best way to do content marketing lead generation.

Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, lead generation, Michael Brenner, Mike Delgado, Neal Schaffer, Paul Roetzer, Phil Paranicas, Ric Dragon

Social Media Lead Generation: Best Tips From The Experts

Posted on April 21, 2014 by Heidi Cohen in Social Media | 3 Comments

Do you want to use social media lead generation? Here are actionable social media lead generation tips from 21 experts to help with B2B and B2C businesses.