customer

Mid-Year Marketing Checklist: 75 Points

Use this mid-year marketing checklist to find the gaps and issues with your marketing to-date. Get your marketing on track to succeed.

Tags: Branding, content marketing, customer, financials, Joe Pulizzi, Mid-Year Marketing Checklist

Do You Know Your Marketing ABCs?

Posted on August 30, 2011 by Heidi Cohen in Marketing, Marketing Resources | 4 Comments

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

Tags: Advertising, Branding, Communications, Community, Competitor, customer, design, Direct Marketing, e-commerce, Email, Fans, Free, gamification, Goals, green, guarantees, hoidays, incentives, influence, jingle, junk mail, know your customer, lifetime value, loyalty, marketing plans, marketishare, Media, Mobile marketing, Niche, Place, positing, Price, Product, Promotion, qr code, qualtiy, referral, Research, rewards, Rwesources, Social Media, target market, testing, Trust, unique selling proposition., USP, Value, Video, viral marketing, Website, word of mouth marketing, X-factor, youth marketing, zero based marketing

111 Ways to Jumpstart 2011

Posted on January 4, 2011 by Heidi Cohen in Branding, Competitive Strategy, Content Marketing, Marketing, Social Media | 14 Comments

January a great time for you to jumpstart your year. Here’s a checklist of 111 questions to help you assess where your business is now and how to position for 2011. While this list may require more than one sitting to digest, it’s well worth the investment in terms of getting your business on track for 2011.