The Real Cost Of Free Stuff
Posted on February 19, 2014 by Heidi Cohen in Social Media | 8 Comments
Planning a social media give-away campaign? Free isn’t free. Here are 7 tips to understand your social media give-away cost dynamics.
Tags: cost, SMW NYC, Social media give-away
Blogging ROI: 15 Ways Blogs Make Money
Posted on January 20, 2013 by Heidi Cohen in Blogging, Marketing Metrics | 5 Comments
Blogging well takes time, effort and skill to keep up with the latest trends and news, craft strong blog posts, promote your blog articles and engage in the conversation related to your posts. Therefore many bloggers think “What’s in it for me?” (aka WIIFM.) Whether you’re blogging for yourself, you’re a solopreneur or you’re writing for a business (B2B, B2C or NFP (Not-For-Profit)), you want to see measurable results from your efforts.
Blogging ROI stands for Return-On-Investment from blogging. Since it can be difficult to measure your blog’s results as well as the value of your investment, here’s help. Includes 15 ways to generate revenue. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: B2B, B2C, Connie Benson, cost, Investment, Joe Pulizzi, Mack Collier, Marcus Sheridan, Money, NFP, Not-for-Profit, Revenue, ROI, Sale, Social Media Examiner, Solopreneur
Can Social Media Save Your Business Money?
Posted on June 23, 2011 by Heidi Cohen in Social Media | 6 Comments
Many businesses dive into social media without fully thinking through their decision because, after all, isn’t social media free? If your firm is one of these, don’t worry. You’re not alone. A lot of companies believe that the benefit of using social media is that it has no costs. Here are five common misconceptions about social media expenses.