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10 Voice Marketing Take-Aways From Voice22 Conference

Posted on October 11, 2022 by Heidi Cohen in Voice Marketing |

Follow these 10 Voice Marketing Take-Aways from Voice22 to improve your marketing. Also these voice marketing take-aways to test voice marketing in your business.

Tags: #VoiceLunch, content marketing, context, Kane Simms, location, Mastercard, National Geographic, Open Voice Network, podcasts, Seismic Shift, Sonic Branding, Take-Away, Voice22, VUX World

Voice Marketing ABC: How To Achieve Business Success

Posted on January 31, 2022 by Heidi Cohen in Marketing, Voice Marketing |

Have you applied the Voice Marketing ABC to your strategy yet? Get the inside scoop on voice-first to get up to speed with tactics and examples.

Tags: April Dunford, Audience, Branding, Bret Kinsella, context, Edelman Trust Barometer, eMarketer, marketing persona, Micro-moments, Positioning, Rand Corp, Voice Marketing, Voicebot.ai, Wally Brill

Content Marketing: Four Cornerstones

Posted on February 27, 2013 by Heidi Cohen in Content Marketing | 1 Comment

Content marketing focuses on customers’ needs. Content marketing tells stories, offers useful purchase information, improves product usage, and entertains. Without being promotional, content marketing effectively achieves business goals by building brand reputation, persuading prospects to buy, and retaining customers