content
10 Awesome Ways To Fill Your Content Marketing Pipeline
Despite your focus on holiday promotions and budgets, you need to take your content marketing up a notch to keep your business top of mind.
To help you, here are thirteen awesome, easy-to-execute content marketing projects that you can quickly adapt to meet your audience’s needs. Source: Heidi Cohen’s Actionable Marketing Blog
7 Ways To Create Killer Content for Business Blogs
Business blogs must offer information that prospects, customers and fans feel drawn to consume. They should feel like your blog is reaching out and pulling them in. Here are seven ways every marketers can develop killer content for their business blog regardless of the type or size of business. Source: Heidi Cohen’s Actionable Marketing Blog
Feeding The Content Marketing Beast – 7 Places to Find Cheap Content
What’s your biggest content marketing challenge? For one out of five marketers it’s producing sufficient content and for another one out of five marketers it’s having enough budget to cover the cost of content marketing according to Content Marketing Institute and MarketingProfs’ September 2011 research. So what’s a marketer to do? While short term you may be able the shift budget and resources from other marketing and communications, chances are you’ll still need more content and budget since content marketing thrives on being replenished. As a marketer, here are seven places where you can find cheap content to keep feeding the content marketing beast.
Content Marketing – Show Me The Money
With 2012 marketing budgets already set, where do you find the content marketing resources you need to succeed? Here are 15 tips (aka places where you can find copywriting, editorial, creative and/or budget) to develop content marketing that pulls prospects in.
How To Feed The Social Media Beast
Social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats. What’s a marketer to do keep your social media initiatives sated? Here are seven tips to develop appropriate content and engagement to nourish the social media beast, regardless of which platforms you use.
Holiday Content Marketing – 5 Easy Tips [Examples]
The holiday season is in full swing. Walk down most streets and you’ll see stores and homes wrapped in colorful seasonal lights. While retailers have filled their stores with Santas and holiday spirit, many marketers have missed an easy opportunity to engage prospects, customers and the public with holiday content marketing. Are you one of these marketing Scrooges? Included are four examples with screenshots and five easy holiday content marketing tips.
Help! Who Will Write Our Company Blog?
Where will we find people to write our company blog? This is a common question companies face. While ideally someone from your organization should write your company blog, the reality is that it can be difficult to find an employee who loves your brand, cares about your customers, and enjoys writing. Before you search for bloggers for your organization’s blog, here are three factors that you should take into consideration.