Want to get more from your content marketing budget? You can. Follow these 15 tips to reduce content marketing costs. Example included.
Do visitors abandon your blog without reading 1 word? If so, your blog may suffer from THDR. Here are 10 tips to improve your blog usability.
To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.
Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time.
Similar to being green, content marketers can achieve their goals by rethinking how they use their limited business resources. Here’s a seven step plan to help you. Source: Heidi Cohen’s Actionable Marketing Blog
Blogs require more that amazing quality content to yield optimal results. They require a combination of different elements that attracting attention and make it easier for readers to consumption content. Here are seven common blogging mistakes that are guaranteed to hurt your blog’s results. To improve your blog’s effectiveness, a set of tactics are included with each mistake to help your blog succeed. Source: Heidi Cohen’s Actionable Marketing Blog
Despite your focus on holiday promotions and budgets, you need to take your content marketing up a notch to keep your business top of mind.
To help you, here are thirteen awesome, easy-to-execute content marketing projects that you can quickly adapt to meet your audience’s needs. Source: Heidi Cohen’s Actionable Marketing Blog