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Content, Inc. – Revised Edition
Get the inside scoop on the Content, Inc Model in this author interview with Joe Pulizzi. He discusses content marketing, email newsletters and more.
4 Pillars of Digital Marketing
An in-depth analysis of the 4 pillars of digital marketing. Includes definitions, data, charts and tips to help you improve your company’s marketing plans.
15 Tips To Reduce Content Marketing Costs
Want to get more from your content marketing budget? You can. Follow these 15 tips to reduce content marketing costs. Example included.
Tags: content, Content audit, Warby Parker
Blogging: 10 Ways To Boost Reader Appeal
Do visitors abandon your blog without reading 1 word? If so, your blog may suffer from THDR. Here are 10 tips to improve your blog usability.
Tags: content, reader appeal, time on site, usability
How To Use Stories To Increase Value and Drive Sales
Did you know stories can enhance product value & increase sales? Here’s proof with 5 story types any business can use (& small business examples.)
23 Actionable Marketing Tactics To Keep Business On Track
Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.
Tags: Blog, Brand, content, Mobile, Social Media
How To Reuse Your Content Marketing
To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.
Tags: Arnie Kuenn, Barry Feldman, Barry Graubert, CC Chapman, content, Dan Blank, Jake Sorofman, Jason Miller, Joe Pulizzi, Kelly Hungerford, Lindsay Bell, Michael Brenner, Michael Kolowich, Nate Riggs, Neil Patel, Pawan Deshpande, Rebecca Lieb, Repurpose, reuse, Ric Dragon, Spin Sucks, Todd Wheatland, Waynette Tubbs
How to Maximize Your Content Marketing Budget
Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time.
Similar to being green, content marketers can achieve their goals by rethinking how they use their limited business resources. Here’s a seven step plan to help you. Source: Heidi Cohen’s Actionable Marketing Blog
