content marketing

B2B Purchase Process 2014: What You Need To Know!

Boy makes B2B purchase case

What do marketers need to know support the B2B purchase process in 2014? DemandGen research on this topic analyzed. Includes charts & tips for search, content marketing & social media.

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Why Top B2B Content Marketers Rate Blogs Number One

Is your B2B blog driving leads? 10 Steps to make your B2B blog your top content marketing tactic.

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5 Core Attributes of Experiential Marketing

Do your customers interact & connect with your brand creating memorable experiences? If not, test experiential marketing defined by these 5 core attributes.

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Small Business Blogging: The Key To Leveling The Playing Field

Small Business

By effectively using a blog as the centerpiece of their social media, content marketing and search optimization, small businesses and solopreneurs can effectively compete against the big boys.

While small businesses can be more nimble and react more quickly to a dynamic environment, they still need overall planning to ensure they keep their business on track for success. Otherwise, if you’re only responding to the latest fire, you’re not working towards your long-term business objectives.

To help organize your small business and maximize your limited resources, you need a blog and a marketing plan.  Here are thirteen tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Influencers: What Marketers Must Know

To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Marketing Predictions for 2013

The beginning of a new year is a time to reflect on where we’ve been and where we’re going with our 2013 marketing plans. Here, in order of importance, are seven marketing predictions for 2013 that apply across many business types. (As a point of comparison, here are 2012’s marketing predictions.)

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2013 Extreme Marketing Predicitions

Before we dive into the ho-hum forecasts of 2013, here are extreme predictions that go beyond the conventional trends of the past few years. The goal is to capture the thinking of marketing experts that can be conveyed via a smartphone. We started this tradition last year with twenty-four experts giving their 2012 predictions. Here are the extreme predictions of nineteen marketing experts, a majority of whom have contributed useful books on the range of marketing topics. Source: Heidi Cohen’s Actionable Marketing Blog

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2012′s Biggest Marketing Break Throughs

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

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