content marketing

The Road to Recognition – Book Interview

Posted on May 27, 2017 by Heidi Cohen in Branding | Leave a comment

Your brand’s name is your name. You need to take ownership of it and earn recognition as an expert in your field.
The Road to Recognition is an A to Z guide to personal branding packed with actionable advice and insights from dozens of top content marketing professionals.

Tags: A-Z Guide, content marketing

Intelligent Content – Book Interview

Posted on September 17, 2016 by Heidi Cohen in Content Marketing | Leave a comment

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. It comes with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

Tags: content marketing, XML Press

Mid-Year Marketing Checklist: 75 Points

Posted on June 28, 2016 by Heidi Cohen in Marketing, Marketing Resources | 9 Comments

Use this mid-year marketing checklist to find the gaps and issues with your marketing to-date. Get your marketing on track to succeed.

Tags: Branding, content marketing, customer, financials, Joe Pulizzi, Mid-Year Marketing Checklist

Everybody Writes – Book Interview

Posted on February 6, 2016 by Heidi Cohen in Content Marketing, Writing | 1 Comment

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Tags: content marketing, writing