Content marketing strategy
Your content marketing must be able to break through the almost 4 zetabytes of digital information that will be created and shared in 2013 and which is expected to almost double by 2015! To cope with this information explosion, people select high value information from their family, friends, bosses, co-workers, social media connections and other sources including you.
How does your firm’s content marketing strategy rate compared to the pack? IMN‘s 2013 Content Marketing Survey Report provides new benchmarks to help you evaluate your organization’s content efforts. Charts & Actionable Content Marketing Tips. Source: Heidi Cohen’s Actionable Marketing Blog
Need to add content curation strategy to your content marketing? Here are the 12 attributes your content curation should include.