- 72 Marketing Definitions
- Social Media Definitions
- 31 Public Relations Definitions
- Voice Marketing Definition
- Seismic Content Marketing Shift
- Marketing Versus PR: What’s the Difference
- 7 Step Marketing Framework
- What’s Your Brand DNA?
- 28 Amazing Content Marketing Ideas You Can Use Now
- Develop Your Sales Forecast in 8 Easy Steps
Content Marketing Institute
Looking to maximize B2B content creation resources but don’t have more budget. Use these 3 steps to extend the content you’re already have or are developing
Seeking to improve your content marketing effectiveness? Follow these 5 content marketing tactics to get on track to succeed. Based on research with charts.
In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.
The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. This model has worked wonders for Pulizzi and countless other examples detailed in the book.
Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.
Is your 2015 content marketing on track to succeed? Not sure? Here’s a 10 step content marketing performance checklist to assess your progress to-date.
Want to maximize your content marketing budget? Add internal content curation to get the greatest reach from each piece of content. 10 steps you need.