Content Marketing Institute

2017 B2B Content Marketing Research Analyzed

Posted on October 14, 2016 by Heidi Cohen in Actionable Marketing 101, Content Marketing, Market Research Insights | 4 Comments
2017 B2B Content Marketing Research

Want B2B Content Marketing success? 3 Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research findings. (Charts & examples)

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Conference In-Person Event Content: 3 Points of View

Posted on September 15, 2016 by Heidi Cohen in Content Marketing | 3 Comments
Conference In-person event content

Conference in-person event content builds your audience and community. Content Marketing World is an example of how to tap into conference content.

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2016 Social Media Marketing Plan For Success

Posted on December 14, 2015 by Heidi Cohen in Social Media | 5 Comments

Need a 2016 social media marketing plan? Follow these 10 steps to build your social media plan for success to improve your social media ROI (aka results). Includes tips and examples.

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LinkedIn B2B Social Media Success: 3 Keys

Posted on November 23, 2015 by Heidi Cohen in Social Media | 2 Comments
LinkedIn B2B Social Media Success

Want to up your social media results? Learn about LinkedIn 3Q2015 performance and follow the 3 keys to LinkedIn B2B social media success. Includes charts, tips and examples to help.

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Got Boring B2B Content? How To Make It Engaging

Posted on October 26, 2015 by Heidi Cohen in Content Marketing | 1 Comment

Have boring B2B content? 7 ways to enrich your B2B content marketing to make it engaging. Has tips, examples and research to driveB2B marketing results

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Blog Post Content Creation: How To Boost Your Results

Posted on October 21, 2015 by Heidi Cohen in Blogging | 1 Comment

Does your blog post content creation process ensure your blog achieves your marketing goals? 40 blog post content creation tips with research and examples.

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2016 B2B Content Marketing Versus B2C Content Marketing

Posted on October 14, 2015 by Heidi Cohen in Content Marketing, Market Research Insights | 1 Comment
B2B Content Marketing Versus B2C Content Marketing

Want to understand B2B Content Marketing versus B2C Content Marketing in 2016? Here’s research-based analysis with charts and tips to help you get on track.

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Social Media For B2B Content Marketing Distribution

Posted on October 12, 2015 by Heidi Cohen in Content Marketing, Social Media |
Social media for B2B content marketing distribution

Want to enhance your B2B content reach? 10 tactics for social media for B2B content marketing distribution based on research. Includes data and charts.

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