Content Marketing Institute

Dad’s Social Media Lessons That Will Improve Your Results

Dad's Social Media Lessons

Want to improve your social media results? Since father knows best, use dad’s social media lessons with explanations and tips to apply to your social media efforts.

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Visual Content Challenges: Missing Out On Marketing Success?

visual content challenges

Are the  3 visual content challenges holding your marketing back? While visual images, photographs and video improve your content marketing’s ability to attract attention, consumption and action, you have to remove these 3 visual content challenges. Here’s the data and tips to achieve marketing success.

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Original Research Content: How To Convince Your Boss To Create Marketing Gold

Original Research Content

Create original research content marketing to support brand and drive sales. Shows data to make business case. Includes content marketing tips.

 

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5 Small Business Branding Guidelines = Big Opportunity

5 small business branding guidelines

Here are 5 small business branding guidelines help make your firm look bigger than it is as well as 3 reasons to use small business branding.

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5 Interactive Content Types That Will Boost Your Results

Interactive Content Types

Looking to increase content marketing visibility and engagement? Try one of these five interactive content types to enhance your content marketing strategy and improve results.

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Killing Marketing – Book Interview

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.

The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.

Killing Marketing explores how these companies are ending the marketing as we know it–in favor of this new, exciting model.

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Ultimate Content Marketing Distribution Checklist

Is your content reaching your maximum potential audience? Use this content marketing distribution checklist to cover owned, social and third party media.

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The State Of Interactive Content Metrics [Research and Tips]

State of interactive content marketing metrics

Using interactive content to improve your content strategy? This analysis of interactive content metrics based on a variety of research findings will improve your success.

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