Content Marketing Institute

The New B2B Purchase Process: What You Need To Know Now [Research]

Posted on November 20, 2019 by Heidi Cohen in B2B Marketing |

Want to improve your B2B marketing? Understand the New B2B Purchase Process & what it means for your business & customers. Includes research & charts.

Tags: Content Marketing Institute, edelman, Gartner Resarch, LinkedIn, Robert Rose

2020 B2B Content Marketing Research: How To Improve Your Results

Posted on October 24, 2019 by Heidi Cohen in Content Marketing, Market Research Insights |

Use this 2020 B2B Content Marketing Research analysis to improve your results and guide you to deliver on your key priorities. Includes data, charts and actionable content marketing tips.

Tags: B2B, Content Marketing Institute, Gartner Research, MarketingProfs, Seismic Shift

2019 Content Marketing Predictions: What You Need To Know To Make You Successful

Posted on December 7, 2018 by Heidi Cohen in Content Marketing |

Want to get your content marketing strategy on track for success? Use these 2019 Content Marketing Predictions to guide your plans.

Tags: Accenture, BuzzSumo, content distribution, Content Marketing Institute, Edelman Trust Barometer, Facebook, Influencers, Instagram, LinkedIn, Marketing Metrics, Rand Fishkin, retention marketing, Search, SparkToro, Unbounce

2018 Blogging Research: How Does Your Blog Compare To The Best

Posted on November 14, 2018 by Heidi Cohen in Blogging, Market Research Insights |

Examine this analysis of 2018 Blogging Research to improve your blog and related content marketing. Includes charts, examples and tips.

Tags: Andy Crestodina, Brian Dean, Buffer, Content Marketing Institute, Gini Dietrich, Hubspot, Larry Kim, Mark Schaefer, Michael Brenner, Mike Stelzner, Orbit Media Blogging Survey, Rand Fishkin, Social Media Examiner

Dad’s Social Media Lessons That Will Improve Your Results

Posted on June 17, 2018 by Heidi Cohen in Social Media |

Want to improve your social media results? Since father knows best, use dad’s social media lessons with explanations and tips to apply to your social media efforts.

Tags: Aaron Orendorff, Allen Gannett, Andy Crestodina, content distribution, Content Marketing Institute, Gini Dietrich, Influencer Marketing, Nadya Khoja, Peter Shankman, Steve Dotto, SUsan Moeller

Visual Content Challenges: Missing Out On Marketing Success?

Posted on June 13, 2018 by Heidi Cohen in Content Marketing |

Are the 3 visual content challenges holding your marketing back? While visual images, photographs and video improve your content marketing’s ability to attract attention, consumption and action, you have to remove these 3 visual content challenges. Here’s the data and tips to achieve marketing success.