What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.
The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.
Killing Marketing explores how these companies are ending the marketing as we know it–in favor of this new, exciting model.
David Ogilvy’s advertising advice is at the core of content marketing. One of the original Mad Men, Ogilvy’s advice defines the core of content marketing and how to improve your marketing communications. Here are five of David Ogilvy’s content marketing related quotes. These words of wisdom form the basis for what is now content marketing. Each includes recommendations for improving your content marketing’s effectiveness in line with David Ogilvy’s suggestion.