Connected Content

How To Build Share of Audience Attention To Improve Your Marketing Results

Posted on November 4, 2019 by Heidi Cohen in Audience, Content Marketing |

Since attention can’t be bought, build Share of Audience Attention (or SOAA) to break through seismic marketing shift to improve content distribution.

Tags: Al Ries, Andrew Davis, Attention, Connected Content, Jack Trout, Joe Pulizzi, Microsoft Research, seismic marketing shift, SOAA

Connected Content: How To Make Your Marketing Results Better

Posted on May 21, 2019 by Heidi Cohen in Content Marketing |

Is your content a marketing dead end? Use connected content to maintain and extend visitor consumption and engagement. Also it increases measurability.

Tags: About Us Pages, Chatbots, Connected Content, Contact Us Pages, Conversational Marketing, Gated Content, Good Fit For Us Page, Landing Pages, Marketing AI, Marketing off ramp