conferences

How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Posted on February 22, 2018 by Heidi Cohen in Content Marketing, Media |
Heidi Cohen and Gini Dietrich

Inside scoop on using conferences, trade shows and events to improve your marketing even if you don’t attend. Explains how conferences work and how to tap into conference attendance to grow business. Bonus: Conference attendance survival checklist.

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Live Blogging: How to get the Most Out of Conferences and Events

Posted on June 12, 2011 by Heidi Cohen in Blogging | 2 Comments

Live blogging is a specialized form of blogging where bloggers transmit the information from a live event or conference. Ideally, it’s done in real time or on the day of the event. Here are five approaches to live blogging. While they differ, understand that one approach isn’t necessarily better than the others.

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5 Keys to Effective Conference Presentations

Posted on September 30, 2010 by Heidi Cohen in Communication |

Conferences and public events have three major audiences, show organizers, speakers and attendees. After attending a variety of events during New York’s Advertising Week, here are five tactics to help make your presentation a success. Please read on…

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