One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.
Tags: articles, blog posts, Conference, Content marketing world, Email, Live Events, Michael Brenner, Photograph, podcast, presentation, Social Media, Video
Conferences and other live events provide opportunities to extend your business’ social media reach. Conferences are an older version of social media without the technology. To ensure your entire team, not just the presenter, support your conference opportunity, here are ten actionable social media tips. (Here’s an 8 point conference checklist that’s a good starting point.)
Just like live blogging, live tweeting is an important, efficient way to expand your PR and/or marketing reach before and during the event or conference. Here are ten tips to help you support live tweeting at your next event or conference.
As with any form of social media, having Twitter at your business event is about your audience, both direct and indirect. Here are three reasons that encouraging tweets enhances the show experience and here are seven ways to invite Twitter to your event.
Posted on January 31, 2011 by Heidi Cohen in PR
Conferences are an important part of many marketing plans especially where B2B sales are involved. Here are seven tips to help you get your show strategy in shape.
Posted on October 20, 2010 by Heidi Cohen in Marketing
When adding trade show exhibits to your marketing mix, it’s critical to make your firm stand out. Premiums, aka tchotchkes, are one way to accomplish this. Here are 5 factors that make your firm’s give-aways more effective.
As part of the DMA 2010’s Annual Conference in San Francisco, I’ve learned some important tops that can help your event marketing. Here are five ways to use social media to extend your event.