Why not use this holiday season of giving to extend your relationship with your customers? Here are 9 quick ways to engage your company, regardless of size, in cause marketing which Cone Inc. has shown to improve customer sentiment towards your firm.
Cause marketing is the coordinated efforts of both for-profit and not-for-profit (NFP) organizations towards a common charitable and/or social goal. Unlike other forms of marketing, cause marketing has 5 goals and 8 distinct target audiences. (Contains useful research and chart.)
Tags: #MMChat, #PR20Chat, Carrie Kerpen, Cause Evolution Study, Cause marketing, Chris Brogan, Cone Inc., JGoldsborough, Likeable Media, NFP, PRTini, social marketing, The Social CMO, Tweetsgiving
While many brands and/or companies aspire to be in consumers’ social media inner circle, there are three cardinal social media sins that they need to avoid. Here are six suggestions to combat social media’s echo chamber.
Are you part of your consumers’ social media “in” crowd? Cone Inc.’s research provides insights to help brands and companies connect with their prospects and customers on social media platforms. Here are 5 tips on how to tailor your social media marketing to build your relationship with your target market on social networks.